Reuters
Tennis – WTA 250 – Melbourne Summer Set – Melbourne Park, Melbourne, Australia – January 4, 2022 Japan’s Naomi Osaka reacts during her round of 32 match against France’s Alize Cornet REUTERS/Loren Elliott
Reuters
Tennis – WTA 250 – Melbourne Summer Set – Melbourne Park, Melbourne, Australia – January 4, 2022 Japan’s Naomi Osaka reacts during her round of 32 match against France’s Alize Cornet REUTERS/Loren Elliott
Naomi Osaka started her new season at the Melbourne Summer Set 1 tournament, which is considered as a warm-up tournament for the Australian Open. She reached the semifinal of the event but withdrew due to fitness concerns.
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After that, her progress in the Australian Open was halted by the American Amanda Anisimova in a three-setter thriller. Her third round exit in the Slam she won last year has resulted in her dropping to No. 85 in the WTA rankings.
Reuters
Tennis – Australian Open – Melbourne Park, Melbourne, Australia – January 21, 2022 Japan’s Naomi Osaka waves to the crowd after losing her third round match against Amanda Anisimova of the U.S. REUTERS/Loren Elliott
However, the former World No. 1 has something to cheer about. Osaka has a massive fan following and the Japanese tennis sensation earns millions from her partnerships and endorsement deals.
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Naomi Osaka becomes the highest-paid female athlete globally
Naomi Osaka topped the earnings chart amongst women athletes in 2021. The 24-year-old earned a whopping $57.3 million in 2021, out of which $55 million came from off the court. Osaka has a huge list of renowned brand partners. Further, she’s gotten into equity deals and is building her own companies. An example is her deal with Bodyarmor, which includes an equity stake worth 4 times what it was when she signed.
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NEW YORK, NEW YORK – AUGUST 30: Naomi Osaka of Japan celebrates against Marie Bouzkova of the Czech Republic during their Women’s Singles first round match on Day One of the 2021 US Open at the Billie Jean King National Tennis Center on August 30, 2021 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Sarah Stier/Getty Images)
One of her partnerships is with Nike. The American multinational corporation and Osaka has a deal worth $10 million per year in place. Apart from her investments, her other endorsement deals are with brands like Louis Vuitton, Beats, Mastercard, Tag Heuer, etc. Further, she has also partnered with Tom Brady’s platform Autograph to launch an NFT set.
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Naomi Osaka is the highest-paid female athlete on the planet.
She earned $57.3 million in 2021, but $55 million of that came off the court.
THREAD: Naomi’s 8 best business moves.
— Nathan Baugh (@nathanbaugh27) February 3, 2022
With her massive success off-the-court, the 4-time Grand Slam champion would be eager to shrug off her Australian Open 2022 disappointment and make a strong comeback in the coming tournaments. Can she rediscover her golden touch this year? Let us know your views in the comments below.
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