‘You Can’t be Stopped’: Naomi Osaka Headlines Another Elite Campaign

Published 12/30/2020, 12:38 PM EST
Naomi Osaka of Japan returns the ball during her Women’s Singles finals match against Serena Williams of the United States on Day Thirteen of the 2018 US Open at the USTA Billie Jean King National Tennis Center on September 8, 2018 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Julian Finney/Getty Images)


Global sportswear giant Nike has wound up its ‘You Can’t Stop Us’ advertising campaign with a new spot titled ‘You Can’t be Stopped’.

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Nike ad gives viewers a peek into Naomi Osaka’s life

The advertisement takes viewers into the everyday lives of sporting superstars such as three-time Grand Slam champion Naomi Osaka, Manchester United and England soccer star Marcus Rashford, America’s star competition swimmer Simone Manuel and NBA superstar Kevin Durant.

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The advertisement narrates how these stars have reached some of their career goals after finding the answer to ‘why’.

It also shows how they continued to motivate themselves and stay involved in other interests as the Covid-19 pandemic swept the world.

“Still figuring out what my ‘why’ is”: Naomi Osaka

Opening up on the Nike spot, the Japanese star, who won the US Open women’s singles title this year, said, “Honestly, I’m still figuring out what my ‘why’ is. Right now I go on the court with the purpose of making history.”

She also said that she takes a lot of pride in being the first Japanese Grand Slam champion.

“I am proud to be the first Japanese person to win a Grand Slam. Of court, I like the idea of inspiring the next generation,” Osaka said.

The Japanese is considered a youth icon not only for her tennis exploits but also giving voice to issues that matter.

Naomi Osaka inked deal with Nike after 2018 US Open crown

She sported a range of self-designed face masks at the US Open this year and each of them were inscribed with messages of support for the ‘Black Lives Matter’ movement.

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She is also a darling of leading brands as a chunk of her earnings this tennis season, which prompted Forbes to name her as the top-earning female athlete in a calendar year, came through endorsements.

Osaka inked an endorsement deal with Nike after winning her maiden Grand Slam crown at the US Open in 2018.

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Taking to social media, the Japanese wrote she was proud to become a member of the Nike family and was ‘excited’ about the opportunities that the brand had to offer.

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Priyabrata Chowdhury

825 articles

Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.

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