Naomi Osaka Pens Yet Another Lucrative Sponsorship Deal with Tag Heuer

Published 01/19/2021, 6:10 AM EST
Naomi Osaka of Japan celebrates in her Women’s Semi Final match against Karolina Pliskova of Czech Republic during day 11 of the 2019 Australian Open at Melbourne Park on January 24, 2019 in Melbourne, Australia. (Photo by Quinn Rooney/Getty Images)


World No. 3 Naomi Osaka has come up with some more celebratory news ahead of the Australian Open 2021. After recently becoming the house ambassador of Louis Vuitton, Osaka has tied up with another big brand, Tag Heuer.

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Recently, through her Instagram handle, the US Open 2020 winner informed fans that she would now be acting as the brand ambassador for Tag Heuer.

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“Now it’s officially official, happy to say I am now a brand ambassador for Tag Heuer. You may know this but one of Tag Heuer’s phrases that I remember being inspired by for the longest is, ‘Don’t crack under pressure,'” wrote Osaka on her Instagram post.

Osaka seemed quite happy with the deal. She even revealed that the company’s slogan, ‘don’t crack under pressure’, inspired her as a player. Interestingly, football legend and Juventus star player Cristiano Ronaldo is also an ambassador of Tag Heuer. Thus, this must be an extremely proud moment for the 23-year-old Osaka.

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Naomi Osaka hopes to make the company’s slogan a part of her life

Naomi Osaka of Japan with the Daphne Akhurst Memorial Cup following victory in her Women’s Singles Final match against Petra Kvitova of the Czech Republic during day 13 of the 2019 Australian Open at Melbourne Park on January 26, 2019, in Melbourne, Australia. (Photo by Julian Finney/Getty Images)

Tag Heuer is a Swiss company that manufactures, designs, and markets watches and fashion accessories. It is quite famous for its slogan, which serves as an inspiration to not only its customers but also to the brand ambassadors. Osaka is a fan of the phrase and said that she would try to repeat it during her training sessions.

“I’ve managed to convince myself that if I repeat that phrase in my head a lot during my matches and in high-pressure situations everything will work out fine lol,” added Osaka in the caption.

The company also welcomed Osaka to the team and even called her one of the greatest athletes.

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Osaka has made a name for herself at a very young age. The Japanese star will begin her 2021 season at the Australian Open 2021 soon. Will she be able to lift her fourth Grand Slam title in Melbourne this year?

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Anshul Singh

951 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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