“New Chapter”- Eugenie Bouchard Unveils Her Brand New ‘New Balance’ Outfit

Published 02/28/2021, 2:16 PM EST
Eugenie Bouchard of Canada celebrates against Jamie Loeb of the United States during their round 3 women’s singles qualifying match during the 2018 US Open at the USTA Billie Jean King National Tennis Center on August 24, 2018 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Chris Trotman/Getty Images for USTA)


Former World No.5 Eugenie Bouchard recently signed a new sponsorship deal with ‘New Balance’. The tennis beauty was earlier in association with Nike but switched over to New Balance in the 2021 season. It is surely a new beginning for Bouchard as she hopes that new deal might bring in some luck to her.

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Recently, Eugenie Bouchard posted a picture on her Instagram wearing her new ‘New Balance’ outfit. She looked quite amazing and stunning in the new outfit. It’s actually a white T-shirt on which the company’s sign along with its name is inscripted in golden color.

Bouchard is wearing a light-pink jacket over it and pink trousers to complement the overall outfit. In addition, she is also wearing the brand new ‘New Balance’ shoes and is posing as if she is really cheerful.

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“New Chapter New Balance,” wrote an excited Bouchard on her Instagram caption.

Bouchard stunned everyone when she wore the New Balance outfit for the first time during the Australian Open 2021 qualifiers. Interestingly, ‘New Balance’ also posted Bouchard’s picture wearing the outfit from their Twitter handle.

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Can Eugenie Bouchard win a title in 2021?

After having a poor 2020 season, Bouchard didn’t have a great start in 2021 either. She didn’t even qualify for the main draw of the Australian Open 2021 as she lost in the second qualifier itself.

Eugenie Bouchard (CAN) in action against Bianca Andreescu (CAN) during the WTA Rogers Cup match on August 6, 2019 at Aviva Centre in Toronto, ON. (Photo by Gerry Angus/Icon Sportswire via Getty Images)

Bouchard currently ranks at 142nd position in the WTA rankings. She certainly has to improve her gameplay in order to enjoy some success on the WTA tour. After her new association with ‘New Balance’, she’ll certainly hope that it’ll bring a new chapter in her tennis career as well.

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The Canadian star managed to reach just one final last year and will definitely hope to make a comeback this year. Bouchard will play her first match at the Lyon Open 2021 tomorrow against Aliaksandra Sasnovich. Fans still have huge expectations and believe that she can surely bounce back after finding a new balance in her career.

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Anshul Singh

827 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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