Eugenie Bouchard Continues to Stay on Top of Her Endorsement Game After Signing New Balance Contract

Published 03/06/2021, 8:54 AM EST
Eugenie Bouchard of Canada celebrates winning her fourth round singles match against Casey Dellacqua of Australia during day seven of the 2014 Australian Open at Melbourne Park on January 19, 2014 in Melbourne, Australia. (Photo by Chris Hyde/Getty Images)


Canadian tennis star Eugenie Bouchard may still be finding her way back in the top echelons of women’s tennis, but she continues to ace the endorsement game like no other.

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Currently ranked a faraway 143rd in singles by the WTA, Bouchard, or ‘Genie’ as she is known to her fans, has opened up on her future endorsement plans.

Eugenie Bouchard reveals she could link up with more brands very soon

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As her ranking dropped following a run of losses and her career went into a bit of tailspin, Nike ended its commercial tie-up with the 27-year-old. However, it hasn’t taken her long to close a lucrative new endorsement deal with global apparel major New Balance.

She also has commercial tie-ups with racquet maker Yonex and prominent Canadian telecommunications company Rogers. These are in addition to a raft of relatively smaller companies that have her name on their endorsement books as well.

And, if her latest interview with Forbes magazine is any indication, there are many deals in the works as the Canadian said that people who handle her commercial side of things are in negotiations with many “brands”.

“We are just talking to a lot of brands right now,” Bouchard said, without elaborating much.

Eugenie Bouchard remains one of the most followed athletes on social media

While her tennis may have taken a downward drift in the recent past, Bouchard remains one of the most followed athletes on social media. She has over 2.1 million followers on Instagram and her social media handles were recently swamped with messages from fans wishing her on her 27th birthday.

The Canadian even shared one of the fan posts – a collage of photos depicting myriad moments in her life and career – on her Twitter page.

MONTREAL, ON – JULY 26: Eugenie Bouchard of Canada celebrates her 3-6, 6-3, 6-7 victory over Lucie Safarova of Czech Republic during day two of the Rogers Cup at Uniprix Stadium on July 26, 2016, in Montreal, Quebec, Canada. (Photo by Minas Panagiotakis/Getty Images)

It’s her social media presence and following that contributes a lot towards her undiminished market value. And if the proposed endorsement deals are any indication, the Canadian remains a top draw for leading brands and sponsors.

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Bouchard couldn’t secure passage to the main women’s draw at the Australian Open this year after failing to clear the qualifying rounds in Dubai.

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She did reach Round-4 of the French Open last year but lost to eventual champion Iga Swiatek.

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Priyabrata Chowdhury

863 articles

Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.

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