Share this article

19-Year-Old Coco Gauff Takes Giant Stride Off-Court With Her $6 Billion Boss Move as Widely Popular American Brand Welcomes Her With Open Arms

Published 05/26/2023, 5:26 AM EDT

Follow Us

via Getty

Since making her Grand Slam debut as a 15-year-old at the Wimbledon Championships in 2019, Coco Gauff has come a long way. From making it to her first Grand Slam final at the 2022 Roland Garros to voicing against social injustice, Gauff has certainly sparkled as an example for her contemporaries. Keeping up with her trend off the court, the 19-year-old American tennis star recently signed with a popular brand that has a valuation of almost $6 billion.

America’s Favorite Video Today

Gauff has already made headlines when she signed a multi-year endorsement deal with New Balance last year. Now, this latest endorsement deal would certainly put her on the pedestal of the elite tennis players in the world.

Coco Gauff signs a prominent endorsement deal with a renowned audio equipment company


Article continues below this ad

Ahead of the 2023 French Open, Gauff partnered with the renowned American audio equipment company, Bose. The official Instagram handle of Bose shared a picture of Gauff with Bose EarPods and wrote, “Where power meets precision… We’re honored to team up with @cocogauff as she dials it up in France. #SoundIsPower.” 

Gauff also showed her excitement, as she wrote in the comments section, “Excited to join #TeamBose.” 


Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us


View this post on Instagram


A post shared by Bose (@bose)

Meanwhile, Gauff’s partnership with New Balance has come to fruition, and the French Open this year will be representative of some of the marvels she has achieved. Until now, Gauff has provided her own input in designing some of her own signature shoes. Previously, she took inspiration from her 9-year-old brother and Marvel Comics to design her shoes.

New Balance recently came up with a new design called ‘Twisted Net’, which she will wear at this year’s French Open. Speaking about the French Open, Gauff looks like she is ready off the court with new headphones and new shoes. But is she ready to defend her 1,200 ranking points?


Article continues below this ad

Can Gauff replicate her amazing 2022 French Open performance this year?

Gauff’s recent clay court performances have not been great, which could lower her confidence a bit. In the last two clay court tournaments in the Madrid Open and Italian Open, she lost in the second rounds. On the other hand, her doubles form has been great.

via Reuters

With compatriot Jessica Pegula, she reached the finals of the last two tournaments. Last year, she had the chance to win both doubles and singles titles. Unfortunately, she lost both matches. This time around, she will definitely look to change her fortunes, as she will start her journey in the first round against the Spaniard, Rebeka Masarova.


Article continues below this ad

Watch This Story: Distressing 45,000,000 Serena Williams’ reality leaves a gaping void that looks impossible for Coco Gauff, Iga Swiatek, and others to breach 

Providing feedback will help us make your experience better.

The Fan's Perspective

Enjoyed Your Read? Let us know how likely you are to recommend EssentiallySports to your friends!

Least Likely

Most Likely



Written by:

Debkinkar Maity


One take at a time

Debkinkar Maity is an NFL Writer at EssentiallySports. He holds a Master's degree in Mass Communication and Journalism from a premier institution. He specializes in covering a wide range of themes, including trade updates and fan reactions, among others.
Show More>

Edited by:

Tony Thomas