Tennis queen Serena Williams sowed a seed with athletic wear giants Nike in 2019. Two years later, that seed, the Serena Williams Design Crew, has reaped abundantly. And like always, her husband Alexis Ohanian shared showered praise for her wife.
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The primary goal of this initiative was to promote and encourage diversity in design. Chiefly, ten shortlisted apprenticeships under the Serena Williams Design Crew have come up with innovative designs in fashion.
Evidently, the program has passed with flying colors.
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Alexis Ohanian on Serena Williams Design Crew results
Above all, through the 39-year-old American tennis professional, ten apprentices got a lifetime opportunity. Indeed, they all lived up to their expectations.
Taking to Twitter, Front Office Sports shared Serena Williams posing in three of the ten designs.
Quote tweeting the original tweet, Ohanian commended his wife’s efforts to make spaces accessible for others.
He wrote, “Love to see it. Open those doors, mama.”
Love to see it. Open those doors, mama.
In 2019, Serena Williams and Nike partnered to launch the Serena Williams Design Crew — an apprenticeship to promote diversity in design. Today, 10 apprentices dropped their first collection 🛍 The SWDC worked directly with Serena on bodysuits, footwear, and other apparel.
Read More: “Margaritas”: Serena Williams Tells Her Guilty Pleasures to Sister Venus
Notably, it is not the first time Serena has ventured into the fashion industry. She, herself, has her own fashion and even jewelry brands.
Apart from them, the four-time Olympics gold medallist also has a keen interest in supporting intelligent and unique start-ups. Through her capital firm Serena Ventures, she has funded more than 30+ such organizations.
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Serena Williams attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)
What’s interesting is that one of her investments brought her up to a whopping $8 million in returns. Clearly, the American is not only a tennis icon in the world, but also a successful businesswoman.
What’s next for Serena in 2021?
Tennis-wise, Serena saw a heartbreaking exit from Wimbledon this year as she injured herself during her opening round match. Since then, she has not played a single tournament on the WTA Tour.
Reuters
Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – June 29, 2021 Serena Williams of the U.S. leaves court as she retires from her first round match against Belarus’ Aliaksandra Sasnovich after sustaining an injury REUTERS/Peter Nicholls
However, without any doubt, the 39-year-old would be looking forward to competing at the upcoming US Open 2021. Additionally, Serena and fans are both eagerly waiting to see her lift her 24th Grand Slam title.
So far, she has lost four times in the finals to equal the Most Grand Slams landmark. Do you think the US Open 2021 is where she will finally see the glory?
The American Grand Slam will begin on August 30 and will run until September 11.