Venus Williams isn’t just a professional tennis player these days. She’s also proved herself as a successful businesswoman with a diverse array of ventures. ‘EleVen by Venus’ is among the most successful of Venus’ businesses, and the tennis icon is not shying away from putting in the work to promote its range of activewear and skincare products.

Recently, the brand creatively announced that it would offer all its products at an incredible 30% sitewide discount. All in all, it’s a marketing masterclass from the 7-time Grand Slam winner’s brand.

Venus Williams puts in a prolific promotional performance for her activewear brand

In the Instagram reel, an enthusiastic Venus takes a break from tennis practice and uses her smartphone. The in-reel text said, “Stopping practice to text my bffs that it’s the last day to shop 30% off sitewide and stock up on hot girl outfits for the summer!”

The post also featured a written caption. “POV: @venuswilliams just texted you to remind you that today is the last day to shop our Friends & Family sale📲 Till 12am ET snag 30% off sitewide! The clock is ticking, so don’t sleep on it.”

The 30% discount campaign seems to have worked wonders in encouraging more consumers to give Venus’ activewear brand a go. A few days back, the brand made a meme out of an old photograph featuring Venus alongside her sister Serena Williams to promote the campaign.

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The Williams sisters have business on their minds

Both Serena and Venus are making some big money moves on the business front. In 2022, Shares, a France-based digital investment platform, announced that the sisters would be the company’s global ambassadors. Furthermore, they also made a hefty investment in the platform and became two of its shareholders.

Venus’ ‘EleVen’ is also focusing on creating sustainable products. The majority of its activewear products are created from recycled water bottles. Behind the scenes, the team gathers the water bottles from the ocean. All in all, the brand is a terrific example of an effective combination of profitability and sustainability.

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