Serena Williams has always been sensitive towards social matters. Regardless of her field of expertise, she fearlessly shares her thoughts about subjects that bug her. However, she isn’t someone who sits in their comfortable chairs and complains about the system.

Similar to Venus, who marched against the Wimbledon authorities for equal prize money, Williams has taken several initiatives to bring the change she advocates. One of the most noteworthy steps of the 23 times Grand Slam champion is her advancement in the investments sector. The sector in which she stepped on with a will to help black entrepreneurs grow.

Serena Williams’ at Cincinnati Black Tech Week conference

In a highly saturated and money-demanding arena, Williams managed to not only survive but also flourish. So much so that she has become an inspirational entity in the industry. Thus, her vision and aim hold a lot of value.
When asked about the same at the recent Cincinnati Black Tech Week conference. She disclosed, “I think the only way to actually change that is that people that look like me, people that look like you guys to be writing the big checks.”

“So that’s when I said I wanna start Serena Ventures. I wanna expand the angel portfolio because that number is something that I can’t compute.” Williams said about the current investment split, which is 98 percent to white men and the rest to women and people of color.

Read more: ‘I’m So Frugal’ – Serena Williams Made Sure to Not Forget Her Roots Despite Her Raging Success

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Further, the former World No.1 a few days back made a scrumptious investment in a company named Karat. The company aims to help black software engineers land jobs.

About Serena venutres

Serena Ventures is a firm that runs under the tennis ace’s name and gives funding to startups that hold a considerable amount of potential. The seven times Wimbledon champion has brought over 60 startups from different sectors under her wings. Apart from Karat, she recently invested in a plant-based product company, Just Egg.

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The California-based organization provides plant alternates to egg and cultivated meat products. Further speaking of Serena Ventures’ advancement this year, it has raised a sum of 111 million dollars and has entered the market of NFTs.