Sabrina Ionescu’s Impact on NBA All-Star Weekend Viewership Fuels Billie Jean King With Pride
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Billie Jean King‘s influence in the world of tennis has been immense and unforgettable. While the tennis legend has still not given up on her journey to motivate young players, her verdicts play a major role in inspiring them. Not keeping her expertise limited to just the tennis world, she has been closely witnessing the amazing run of Sabrina Ionescu.
Sabrina Ionescu has been captivating the attention of a wide audience across the nation and beyond. As Billie Jean King was surprised to see the amazing hike in popularity that was caused by the young sensation, she couldn’t stop herself from wowing at the numbers.
Billie Jean King shares her excitement over Sabrina Ionescu’s audience surge
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Tennis legend Billie Jean King recently applauded the remarkable hike in viewership for the NBA All-Star Saturday Night. In a recent Instagram story, she shared a post that drew the event’s amazing increase in viewership highlight from the previous year, giving it out as the most-viewed in four years.
The post quoted that the NBA All-Star Saturday Night saw a 54% increase in viewership from 2023 and was the most-viewed in 4 years Viewership peaked during the Stephen vs Sabrina 3-Point Challenge, drawing 5.4M viewers.
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The event drew nearly 10 million unique viewers across TNT, truTV, and B/R Sports on Max. This surge not only reflected the NBA’s efforts to enhance the All-Star Weekend but also highlighted the high potential that crossovers with other leagues like the WNBA carry.
The Steph vs. Sabrina 3-point contest explained how such collaborations could become an annual event, attracting not just basketball players but also extending the audience base for both leagues. As tennis legends continue to extend their praises for players associated with different sports, it also creates an invisible line of connection.
Coco Gauff expresses her admiration for Ionescu
Praise from a sporting legend is no doubt a big achievement for rising stars like Sabrina Ionescu. While the young WNBA star presented a form that was liked by people of all age groups, US Open champion Coco Gauff also came forward to express her admiration.
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"History was made!"
Sabrina Ionescu was extremely grateful for the amazing moment she got to have with one of her idols, Steph Curry 🙏
(via @sabrina_i20/ IG) pic.twitter.com/ngOGTeORFb
— ClutchPoints (@ClutchPoints) February 19, 2024
“I think what she did was incredible, especially also shooting from the NBA line,” Gauff said, being impressed by her amazing competition against Steph Curry.
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The NBA and WNBA fever didn’t just stop at just one or two entities but captivated the attention of several members of the tennis community. As players continue to come up and extend their support, it surely develops a healthy relationship between the two sports.
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Edited by:
Ananya Giri