Serena Williams’ Husband Alexis Ohanian Gushes Over Her Pink Attire as Part of Nike’s Latest Endeavor

Published 04/23/2024, 12:25 PM EDT

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Florence Griffith Joyner started a movement that Serena Williams has been carrying forward for years now. The fusion of sports and fashion. For Williams, Flo-Jo was an inspiration. “Watching her fashion, just always changing. Her outfits were always amazing.” To pay tribute to Flo-Jo, Serena sported an asymmetrical unitard with splashes of pink, black, and red at the 2021 Australian Open. That was one of her many iconic pink Nike outfits on the tennis court. Even though she’s retired now, that bond with Nike has continued, courtesy of which she’s revealed yet another pink outfit!

Making bold statements on and off the court – that is what fashion and design help Serena Williams do. Having done just that since 2003, Williams and Nike took their collaboration a step further in 2021. Introducing the Serena Williams Design Crew (SWDC), they teamed up with 10 up-and-coming designers “to create a new era where diverse perspectives are celebrated and empowered.” And as SWDC released its latest designs, effortlessly modeled by the 23-time Grand Slam champion herself, Alexis Ohanian couldn’t help but gush over the pictures! But one thing caught his eye more than anything else.

On April 23, Williams flaunted SWDC’s new pink athleisure on Instagram and highlighted her team’s brilliant effort. She wrote, “I started Serena Williams Design Crew to bring diverse designers to Nike. This is their latest collection from Los Angeles designers. I am obsessed!💕” In the carousel she posted, one of the pictures included her opening the door to a tiny pink and white house lined with a white picket fence. And while most people couldn’t stop complimenting her outfit, her husband appreciated the set design for the shoot!


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“The little pink house!” Alexis Ohanian wrote. Don’t you think the little house would make the perfect playhouse for their daughters, Olympia and Adira? Jokes apart, one of the collection’s designers showed their gratitude to Serena and SWDC, too! They wrote, “It was an absolute honor to have the opportunity to collaborate with the legendary Serena Williams. Seeing the collection on her and being a part of her team was a dream come true.” What the designer said next was exactly what the former World No.1 set out to do by combining her sense of fashion and sports.

They expressed, Serena has always been an inspiration to me, not just as an athlete but also as a fashion icon. Being able to contribute to her story as a designer is something I am incredibly grateful for. Working with Serena has truly been a milestone in my career, and I will always cherish the experience.” This just adds another layer to how iconic Serena Williams’ partnership with Nike is.

As for SWDC, one of its latest projects was reimagining the Nike Air Max 1 sneakers. Its pale pink color is a nod to Williams’ hometown of Los Angeles, which was prevalent even in her recent Instagram post. A combination of pink suede, beige leather, and rose gold adornments, it stays true to all that SWDC set out to achieve.

When the 42-year-old started SWDC, she said, “When I step on the court, I definitely want to stand out. I’m Serena and I like to be different. I just like taking a chance when it comes to design.” But she’s been doing just this ever since she became a Nike athlete. And the star of many of her outfits has been pink! So, let’s take a trip down memory lane to look at some of her most remarkable ones…

Serena Williams’ love for everything pink


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Serena’s tribute to Flo-Jo at the 2021 Australian Open was undoubtedly one of her most influential fits. But it wasn’t all pink. One of the first times the 23-time Grand Slam champion wore an all-pink ensemble was at the 2004 French Open. The bright pink number had a zip-up sleeveless crop top and a matching skirt to go along with it.


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Last year, Serena Williams was named a fashion icon by the CFDA. To honor the only athlete to achieve this feat, the US Open’s Instagram account posted some of her most iconic outfits, one of which was the 2004 Roland Garros number. Jessica Pegula couldn’t help but call it “So iconic.” Another memorable pink ensemble was from the WTA Finals the same year.

Williams sported a light pink collared, sleeveless top paired with a white tutu-style skirt lined with pink edges. And who can forget her all-pink leopard-print dress from the 2014 US Open? As Serena Williams continues to flaunt her love for pink through SWDC’s latest collection, she’s also continuing to add to her ever-growing legacy. Which is your favorite pink outfit by Serena?


Written by:

Akshay Kapoor


One take at a time

Akshay Kapoor, a tennis writer at EssentiallySports, excels in crafting pieces that set new trends. His analytical skills riding on the back of certification in Digital Marketing help inject in-depth research as he covers the business undertakings of Tennis stars. Akshay’s articles touch the entire tennis spectrum, from iconic figures like Djokovic and emerging talents such as Holger Rune and Coco Gauff.
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Edited by:

Arunima Bhanot