Serena Williams Pairs Up With Nike to Launch the Brand New Edition of Air Force 1

Published 09/30/2021, 12:30 PM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)


40-year-old Serena Williams continues to be the face of many big brands today. She has established herself as a huge icon of the sport that numerous companies and ventures have made her their brand ambassador.

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Even though Serena doesn’t earn much capital on the court, she manages to earn a whopping sum of money because of her endorsement deals just like Roger Federer. It is because of this reason that she continues to be the face of Nike, Wilson, and Lincoln Motor Company.

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Serena Williams teams up with Nike to launch a pair of brand new shoes

Serena collaborated with one of her chief sponsors, Nike, and her team designed a beautiful pair of brand new shoes. They are the latest edition of the Nike Air Force 1 LXX Zip.

LONDON, ENGLAND – JUNE 27: Serena Williams of the United States attends a press conference ahead of The Championships. Wimbledon 2021 at All England Lawn Tennis and Croquet Club on June 27, 2021 in London, England. (Photo by AELTC/Pool/Getty Images)

Known by the name of Serena Williams x Nike Air Force 1 LXX Zip, the shoes will be released later this year. They will be available at a price of $130 and the fans will be able to buy them directly from Nike.com.

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All you need to know about the latest edition of the Nike Air Force 1 LXX Zip

The new edition of the Nike Air Force 1 is completely laceless and has a golden zipper in the front. Made up of completely white tumble leather, the heel tab of the shoes carries the signature of Serena Williams.

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Intriguingly, Nike’s logo is embroidered on the shoes this time, instead of overlaying it on the white leather. The sole of the shoe is quite thick and ‘AIR’ has been embroidered over its upper visible part just like Nike’s logo.

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Fans are looking quite exhilarated to cop the brand new shoes of Serena Williams. Similarly, they expect the American legend to recover from her hamstring injury soon and return to the court quickly. Will she be able to make a phenomenal comeback next year?

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Anshul Singh

1386 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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