Several months ago, 23-time slam queen and WTA icon Serena Williams – who is also a mother of two little angels – stunned the world with her unrecognizable look. She looked so fit that it seemed like she could be making a court return and swing her racket for a professional match. Stressing on her amazing body transformation, she confessed, “I feel really good and healthy. I feel light physically and light mentally.” And what better way to celebrate her newfound confidence than to be a part of a brand new campaign, spearheaded by none other than Kim Kardashian. The purpose is simple – “serve women who are redefining what it means to be an athlete today.”

Meet NikeSKIMS, a passion project by Kim Kardashian, who is also a fitness enthusiast. Designed to provide athletic wear, NikeSKIMS clothing line will offer women varied options according to their daily needs. The official account of Nike on September 22 introduced SKIMS with an exclusive advertisement clip headlined by former World No.1 Serena Williams. “Designed to sculpt. Engineered to perform. A new brand for those who refuse to compromise.” The products will hit the shelves from September 26.

This is a developing story…