From the Roland Garros drama to the upset in the Olympics, Naomi Osaka has been all over the news this year. The four-time Grand Slam champion, now exploring things off the court, has just announced her collaboration with Levi’s that pays homage to her Japanese heritage.

Even though she holds dual citizenship with the USA and Japan, her mind has always been connected to Japan. The tennis champion has previously collaborated with Nike and Adeam and starred in Louis Vuitton and TAG Heuer Ads.

Now, as she wants to promote her Japanese culture, Osaka feels this platform can help people get inspired by her story and also promote her heritage.

The reigning Australian Open champion, Osaka, starred in the campaign for the collaboration. She shared her story about how the Osaka sisters used to spend “hours and hours on end” sketching designs. 

Naomi Osaka promoting her heritage

The Japanese player shared the reason behind this collaboration while having a press conference. She said, “I really loved wearing kimonos when I was a kid. So, to be able to do it in denim felt really different and a bit unexpected. The sustainability aspect was super important to me. And I love that every piece in the collection has been recycled or repurposed from old stock.” (h/t People)

Trending

Coco Gauff Soars to New Heights With $5.3 Billion Worth Sponsor as She Announces Delightful Sneaker Surprise for Fans

May 04, 2024 07:30 PM EDT

‘I Was Already Salty’- Serena Williams Pokes Husband Alexis Ohanian Over His $180 Million Master-Stroke for Their Daughter Olympia

May 03, 2024 08:01 PM EDT

Serena Williams’ Ex Drake Blasted by Her Husband Alexis Ohanian as He Get Due Revenge After Nasty Humiliation in 2022

May 06, 2024 06:58 AM EDT

Italian Open 2024: Jessica Pegula’s Unfortunate Exit Prompts Partner Coco Gauff to Pick 29-YO WTA Star as Doubles Partner

May 05, 2024 07:10 PM EDT

Madrid Open: Irked Tennis Fans Vent Out Frustration on Ex-American WTA Star for Her Commentary During Aryna Sabalenka-Iga Swiatek Final

May 04, 2024 07:40 PM EDT

Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

The four-time grand slam winner also expressed her desire to open her own brand one day with her sister. The recently released collaboration campaign and video focused on the “journey of becoming”. It featured an inspiring lineup of celebrities, from Jaden Smith to Naomi Osaka herself.

“Nothing Says He Can’t Heal His Knee” – Former Swiss Star Backs Roger Federer After Recent Setback

The upcoming Levi’s x Naomi Osaka collection comprises four unique pieces. This includes a trucker jacket reimagined as a bustier top for $180 and a kimono for $380. Furthermore, lace-up shorts for $150 and crystal fringe shorts for $250) will be available as part of the collection on August 24 in select Levi’s stores and on the brand’s mobile app.