“Sustainability Aspect Was Super Important”: Naomi Osaka Launches New Line Ahead of the US Open 2021

Published 08/23/2021, 12:09 AM EDT
2018 US Open Tennis Tournament- Day Eleven. Naomi Osaka of Japan celebrates winning the first set during her victory against Madison Keys of the United States in the Women’s Singles Semi Final match on Arthur Ashe Stadium at the 2018 US Open Tennis Tournament at the USTA Billie Jean King National Tennis Center on September 6th, 2018 in Flushing, Queens, New York City. (Photo by Tim Clayton/Corbis via Getty Images)


Naomi Osaka displayed tremendous skill and strength last week when she beat Coco Gauff at the Cincinnati Open. Unfortunately the World No.2 could not repeat her heroics in the round of 16 stage. Just like on court, Osaka has showed her immaculate form and class off of it. She has announced her new collaboration with denim brand Levi’s.

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The American brand in collaboration with her will be launching the new Levi’s X Naomi Osaka line on the 24th of August. Managing editor of The Roots has confirmed the news about another brilliant partnership Osaka will be entering.

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The Naomi Osaka X Levi’s line drops soon

The new collection involves four upcycled denim pieces. A kimono, lace-up shorts, crystal fringe shorts and a tucker jacket. The tucker jacket is reimagined as a bustier top. Prices of these apparels range between $150-400 and will be hitting the online stores and selective Levi’s stores. However, the main focus is the sustainability and comfort level of the products.

Naomi Osaka has been an ardent fan of the kimono. A kimono is a traditional Japanese T-shape, wrap around dress with long sleeves. She said in a press conference, “The sustainability aspect was super important to me. And I love that every piece in the collection has been recycled or repurposed from old stock.”

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Aug 19, 2021; Mason, OH, USA; Naomi Osaka (JPN) reacts during a match against Jil Teichmann (SUI) during the Western and Southern Open at the Lindner Family Tennis Center. Mandatory Credit: Susan Mullane-USA TODAY Sports

Osaka’s poor stint in the US

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Naomi Osaka lost her third round match at the Cincinnati Open against Jil Teichmann of Switzerland. In order to defend her title at the US Open later next week, she needed a strong finish in Cincinnati. However, her upsetting finish at the Tokyo Olympics added fuel to the fire.

Osaka played the French Open in June and took a break from tennis after that. Her comeback at the Olympics did not go according to plans and she eventually lost in the second round. She will need more than luck to retain her crown and assert her dominance again.

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Can Osaka produce another great show at the US Open in New York?

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Suchit Halder

270 articles

Suchit Halder is a Tennis writer at EssentiallySports. He is currently pursuing a Bachelor's degree in Management Studies from St Xavier's College, Mumbai. With a keen interest in writing and sports, Suchit has previously worked as a content writer at Football Counter and worked with the content team for Delhi Capitals during IPL 2021.

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