Serena Williams is a lot of things. She is not only one of the best tennis players ever. But also a mother, a wife, as well as a philanthropist, entrepreneur, and investor.
She founded her venture capital firm, Serena Ventures. And has been passionate about investing in companies that have similar values or, whose founders are trying to create a space of their own. In a recent partnership video released by the firm. Serena says that she is really passionate about two things in her life, other than her daughter Olympia Ohanian- her company, Serena Ventures, and well, of course, tennis.

In a recent video, Serena Williams and her actress friend Olivia Munn were asked about their investment journeys and how they decide which companies to back.

Serena Williams reveals secrets about smart investments

Williams’ firm focuses on investing n early-stage companies and according to Crunchbase, has made 48 investments so far. Apart from this, Williams personally also invests in several brands and companies. In the interview, she was asked how she decides which companies to invest in. And she replied that at first, it was a challenging aspect.

Also read: ‘I Absolutely Love Investing’ – Serena Williams Speaks About Her Passion for Her Firm Serena Ventures

“In the beginning, it’s definitely hard. I felt like the investment world is a small niche and then it’s hard to breakthrough. But, eventually, once I broke through, then like so many things started coming. And now it’s like I’m like we can’t do any more investments this year,” she said, emphasizing how to find the right footing gradually.

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“Unless it’s something that’s life-changing or something that’s really affecting the world. we often try to invest in companies that isn’t about necessarily being the biggest company in the world but it’s about helping people feel good or feeling a need that’s really needed you know in this world and so that’s also really important to me,” she added.

Her firm has always been about advocating for diversity in its portfolio. And gives special attention to black or women-owned businesses is highly commendable.