‘That’s Really Affecting the World’ – Serena Williams Explains Her Intense Scrutiny Process Before Choosing a Company To Invest

Published 04/03/2022, 9:07 AM EDT

Serena Williams is a lot of things. She is not only one of the best tennis players ever. But also a mother, a wife, as well as a philanthropist, entrepreneur, and investor.
She founded her venture capital firm, Serena Ventures. And has been passionate about investing in companies that have similar values or, whose founders are trying to create a space of their own. In a recent partnership video released by the firm. Serena says that she is really passionate about two things in her life, other than her daughter Olympia Ohanian- her company, Serena Ventures, and well, of course, tennis.

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In a recent video, Serena Williams and her actress friend Olivia Munn were asked about their investment journeys and how they decide which companies to back.

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Serena Williams reveals secrets about smart investments

Williams’ firm focuses on investing n early-stage companies and according to Crunchbase, has made 48 investments so far. Apart from this, Williams personally also invests in several brands and companies. In the interview, she was asked how she decides which companies to invest in. And she replied that at first, it was a challenging aspect.

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SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)

“In the beginning, it’s definitely hard. I felt like the investment world is a small niche and then it’s hard to breakthrough. But, eventually, once I broke through, then like so many things started coming. And now it’s like I’m like we can’t do any more investments this year,” she said, emphasizing how to find the right footing gradually.

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“Unless it’s something that’s life-changing or something that’s really affecting the world. we often try to invest in companies that isn’t about necessarily being the biggest company in the world but it’s about helping people feel good or feeling a need that’s really needed you know in this world and so that’s also really important to me,” she added.

Her firm has always been about advocating for diversity in its portfolio. And gives special attention to black or women-owned businesses is highly commendable.

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Rishma Banerjee

321 articles

Rishma Banerjee is a tennis author at EssentiallySports. Having done her masters in Political Science with International Relations from Jadavpur University, Rishma's outlet from the hustle-bustle of academics has always been sports, especially Tennis. A die-hard fan of Rafael Nadal, she admires his grit, determination and dedication towards always being better. When not writing content for firms dealing with fintech to social media marketing to sports, she finds herself in journals and books dealing with geopolitics and strategic studies or scrolling endlessly through Tumblr!

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