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‘To Keep Girls in Sports’ – Venus Williams Unveils a Noble Cause Behind the WTA Legend’s Latest Partnership

Published 01/31/2024, 8:42 PM EST

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While her tennis achievements need no mention, American Tennis star Venus Williams has also fought for gender equality in sports. She batted for equal prize money for men and women tennis players across tournaments and was the first player to receive it outside the US Open. Hours ago, she made another such big move, that is set to influence women’s sport.

Despite her appearances at tournaments reducing, Williams is actively involved in the tennis world. She hasn’t announced her retirement yet and hopes to have one last laugh before she does so. And before all of this, her new partnership is worth taking a look at.

Venus Williams announces game-changing partnership

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The American legend is active on social media and regularly interacts with her fans through platforms like Instagram. Hours ago, she took to her official Instagram handle to break the news about her new deal. Williams posted a video where she explained how the new venture will help encourage young girls in sports.

Additionally, she wrote, “I’m teaming up with @dove on the #KeepHerConfident Challenge to help keep girls in sports. Together we can boost self-confidence in young girls and reduce the 45% of girls who drop out because every body is worthy of greatness!”

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It is a significant move for the future, considering the stage at which women’s sport is at. It will help more and more girls to participate in various sports and the quality of such events is only going to increase. Meanwhile, there has been a question mark about Williams’ comeback on the tour. Her childhood coach, Rick Macci, opened up about her chances before she announced her retirement.

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Can Venus Williams have one last laugh in her tennis career?

While younger sister, Serena Williams, already retired in 2022, Venus Williams has kept her fans guessing about her retirement. However, at 43, time is running out for her. During an interview, her former coach, Macci, talked about her chances shortly.

He said, “I think it’s up to Venus. But listen, she can still be a threat in doubles or mixed doubles if she wants to play. So I think it’s gonna be tough, and it was bad look at the Open, because a girl was suppose to be that good Venus footwork was little off. I think Venus will keep playing but she should retire when she wants to. It’s no ones really concern because it’s her career and she has nothing to prove.”

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Meanwhile, her fans have been eagerly waiting to see the star back in action. However, it doesn’t look like it will happen anytime soon, as Williams hasn’t hinted about her comeback yet.

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Written by:

Vatsal Shah

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One take at a time

Being a die-hard fan of tennis and an ardent follower of Rafael Nadal, tennis has been a part of my life even before I ventured into sports journalism. If I have learned anything from the incredible career of the ?King of Clay?, it is to constantly enhance your skill sets, no matter at what stage you are in your career. This motivated me to complete an Executive Post Graduate Diploma in Sports Management while pursuing my career as a sports writer.
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Edited by:

Ananya Giri