‘Venture Capital Ecosystem Really Needs an Inclusive Player’ – Serena Williams Reveals the Reason Why She Started ‘Serena Ventures’
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2019 US Open Tennis Tournament- Day Eleven. Serena Williams of the United States celebrates her victory against Elina Svitolina of the Ukraine hitting balls to the spectators after the Women’s Singles Semi-Finals match on Arthur Ashe Stadium during the 2019 US Open Tennis Tournament at the USTA Billie Jean King National Tennis Center on September 5th, 2019 in Flushing, Queens, New York City. (Photo by Tim Clayton/Corbis via Getty Images)
Serena Williams has dominated women’s tennis for over 20 years. The iconic star caught everyone’s eye when she won her first WTA title in 1999 as a 17-year-old. In the same year, she won her maiden Grand Slam title, defeating the Swiss legend Martina Hingis in the summit clash.
Fast-forward now, the former World Number 1 is one of the most successful athletes the sport has seen. She has been a revelation not just on the court, but off it too. Apart from tennis, Serena is a successful businesswoman and owns several businesses like S by Serena, Serena Williams Jewelry, etc.
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Recently, her venture capital firm, Serena Ventures, received a mammoth inaugural fund. Subsequently, the 40-year-old opened up on the reasons behind starting this firm.
Serena Williams shares the purpose behind her firm Serena Ventures
The venture capital firm raised $111M as an inaugural fund. Further, Serena detailed the motto behind launching this firm, saying, “The reason I started Serena Ventures is because I feel like the venture capital ecosystem really needs an inclusive player, and a player with a platform to make the necessary intact change at scale.”
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LONDON, ENGLAND – JUNE 28: Serena Williams of The United States looks on as she practices on the Aorangi Practice Courts during Day One of The Championships – Wimbledon 2021 at All England Lawn Tennis and Croquet Club on June 28, 2021 in London, England. (Photo by AELTC-Pool/Getty Images)
Moreover, she added, “So we have that opportunity here, so we are looking at FinTech, we are looking at market places as well. I like to use my brand and Serena to reach that need and fill that void that the market has.” Serena was thrilled as she announced the news of her firm raising a huge fund.
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"The reason I started @SerenaVentures is because I feel like the venture capital ecosystem really needs an inclusive player, and a player with a platform to make the necessary intact change at scale," says @SerenaWilliams on raising $111M inaugural fund. pic.twitter.com/JVwnIjVXyB
— Squawk Box (@SquawkCNBC) March 1, 2022
The 23-time Grand Slam champion had launched Serena Ventures in 2014. The firm’s mission is to give opportunities to founders across an array of industries. Further, Serena Ventures has already invested in more than 30 companies.
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WATCH THIS STORY: Will Smith Shows How King Richard Cast Trained Like Serena and Venus Williams
Coming to tennis, Serena is poised to make a return later this year. Although being out for more than eight months now, she has admitted to being back to light practice. Can the American tennis star make a strong comeback? Let us know your views in the comments below.
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