Serena Williams has always been on the top when it comes to fashion. From her dresses to hair to makeup, the American keeps everything on point. Williams couples this love for fashion with entrepreneurship. Apart from being one of the greatest tennis players, the 40-year-old is also a highly successful businesswoman. 

Combining fashion and business together, in 2018, Serena launched her exclusive clothing line, ‘S by Serena’. Being one of the most popular athletes in the world, Serena herself has been the Brand Ambassador of her clothing line. Recently, ‘S by Serena’ released a new commercial for its upcoming collection named ‘The Best Dressed’. 

The brand works on a complete e-commerce model, enabling the customers to order the products sitting at home, and get them delivered without stepping out. 

Serena dazzles in new commercial

‘S by Serena’ comes up with new collections frequently. This time was no less. Yesterday, on 18th February, the clothing brand announced the coming up of its new collection, ‘The Best Dressed’.

The brand took to its social media handle, making the announcement through a commercial. The commercial featured none other than the lady herself, Serena Williams. In the video, Serena was seen in some behind-the-seen footage of her photoshoots.

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She coupled the footage with a highly impactful audio narration. She said, “I can’t imagine not doing my best. Not giving 100% to everything I do? That’s not Serena. And what I’m wearing, always plays a part.”

The post was also accompanied by a trendy caption that read, ‘Tell your friend to tell a friend. The✨NEW✨ Best Dressed by Serena Williams collection launches on 2/22.📢’.

It was not more than a week ago that ‘S by Serena’ also launched the all-new ‘GOAT’ collection. 

Serena Williams on ‘S by Serena’

According to Serena, she has been a fashionista since her young days. While talking to a fashion magazine, Serena opened up on her young days as she revisited the time when her mother used to stitch her tennis outfits and also teach her how to sew. 

She also spoke about her mission statement saying, “We want women to feel celebrated and appreciated. It doesn’t matter what you look like, where you come from, or what size you are. You might have a bad day, but you put on our clothes, and you feel confident.”

All You Need to Know About ‘S by Serena’

Speaking to another fashion magazine Elle, she named British model Naomi Campbell and American model Cindy Crawford as her inspirations. As told by Serena, inclusivity was the key point that she wanted to touch on through her products.

Elaborating on that, she said, “It was important for me to create different things for different people and different body types. I like the word inclusivity as opposed to exclusive because I feel like when you’re inclusive, it just makes a difference and it’s where we should be heading more now.”

Starting ‘S by Serena’ in 2018, Williams has become a major name in the fashion industry. Even though the player is often spotted in her off-court engagements, Williams is yet to make her comeback announcement on the tour. 

Watch this story- How Much Serena Williams Earned Through Tennis?