Social media sites have not only been the source of entertainment but are also legitimate ways of earning money. Reddit founder and husband of Serena Williams, Alexis Ohanian, highlighted this fact while sharing the video of content creator Mr. Beast.

Mr. Beast uploaded a video of himself advertising a chocolate bar which has taken the Twitter by storm. The video has garnered millions of views and Alexis Ohanian too expressed his views on it.

Alexis Ohanian marvels over the rise of creator economy

Alexis Ohanian took to his Twitter to marvel on the rise of content creation. He shared the video of Mr. Beast and stated, “The Creator Economy is still in its infancy… And yet… Watch the numbers @MrBeast puts up.” Mr. Beast is a world-renowned YouTuber and has a huge fan following around the world.

He recently uploaded a video endorsing a chocolate bar, but because it could not be aired as a regular advertisement, he promoted it on his social media accounts. He uploaded the video and tweeted, “I tried to run this as a national tv commercial but apparently it’s “non compliant” lol.”

Rise of the content creator economy

Alexis Ohanian appreciated the rise of the economisations of the content creation even after it not being the most prevalent mode of media in the world. This is something that we have seen happening around us as well.

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When we social networking sites like Instagram and YouTube, we see content creators using the commercial value of it. This can be done by garnering more views and endorsing various products which sponsor these creators.

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Viable mode of earning has risen because of the rise of the creator economy and we still have a lot to see.

How do players like Serena Williams make use of such methods?

It is not just products that get representation. Famous people also use these mediums to help other people and endorse projects that are philanthropic in nature.

Players also endorse various programs like these on their social networking sites, which helps in increasing the awareness around such matters. Serena Williams has also used her social media platform to raise a voice for equality in sports for women and other such causes.