Eugenie Bouchard, the 28-year-old Canadian tennis ace, is the first Canada-born player representing Canada to reach the finals of a Grand Slam tournament at 2014 Wimbledon. She also reached the semifinals of the Australian Open and Roland Garros in 2014 and climbed up the rankings table to achieve the career highest ranking of world no.5 in the year 2014.

However, Bouchard’s current ranking isn’t in the top 100, as she is on the sidelines because of a shoulder injury since 2021. Even so, Eugenie is successfully landing sponsorships owing to her huge social media presence. Her latest collaboration is with New Balance.

Eugenie Bouchard With New Balance

The Canadian recently attended a track launch of New Balance with friends and shared some moments from the event on Instagram and wrote, ” Why are Jack and I mean muggin? So great to be with this crew at the launch of the TRACK. Proud to be partnered with such an innovative company. Can’t wait to be back to use the facility for training.” She played some basketball, witnessed a live concert, and looked at new shoes and clothing options in the event.

Eugenie signed the deal with New Balance in the year 2021 and said, “It has been great. I find them such a brand that really cares about the athletes and takes care of them. I have been on multiple calls already with some of their shoe team and they care.”

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Bouchard has over 2 million followers on Instagram and 1.6 millions on Twitter, thus making her a social media elite. Therefore, even if she isn’t playing any tournaments, Eugenie maintains to be in the spotlight.

Eugenie’s Sponserships

Owing to her extraordinary performance in the year 2014, many brands chased her for the newly found fame. Eugenie Bouchard collaborated with Coco-Cola, Avian, and USANA. Following this, she closed clothing and equipment deals with Nike and Babolat. However, most of these brands slowly abandoned her because of her repeated subpar performance. Though Nike stuck till March 2021 and stepped out because of her injury-driven withdrawal from the game.

Bouchard currently uses Yonex rackets, for which she signed the deal in 2018. Further, her clothing and footwear requirements are aided by New Balance since Nike backed off.

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The Canadian tennis ace is optimistic about participating in French Open 2022 via a wild card entry. She will play in the ITF circuit, for now, to earn enough points to make it to Roland Garros.