After her retirement in 2022, tennis legend Serena Williams has already invested in 85 companies through her venture capital fund, Serena Ventures. Many of these companies have even gone on to become Unicorns. Taking one more step in a similar direction, she recently launched her make-up brand and joined the ranks of celebrity make-up entrepreneurs.

Talking about her company and her association with cosmetics as a sportsperson, the tennis legend opens up about how she pioneered the use of makeup on court and how she got stared down for doing so. But in true Serena Williams fashion, she put up a worthy fight.

‘This is me and this is what I like to do’ – Serena Williams

Talking to Vanity Fair about her company, Wyn Beauty, Williams reveals there was a time when wearing makeup on the court wasn’t remotely normal, “I remember early on when I wore makeup—not even on the court but just around in the tennis arena—people would look twice. They’d be like, “Why is she wearing makeup?” And I was like, “Well, this is me and this is what I like to do.”

However, she admits that as years passed things changed and she slowly began to see more players with makeup, respecting their wants. She adds, “You would see players walking out with lots of mascara on or, eventually, wearing eyelash extensions if they could. “

Williams has tried all sorts of makeup products while playing tennis. Highlighting the fact that makeup doesn’t cause hindrance in performing better on the court, she recalls a time when she wore eyelash extensions all through a tournament and even ended up winning it. However, she regrets having stopped.

“One tournament, I did wear lashes the whole time. That was a fun experience. I won that tournament too, so I don’t know why I stopped! Each tournament I was just changing things up, trying to find a different way to beautify my sport.” Although William’s brand is not just any makeup brand.

Makeup you can move in is what Wyn Beauty aims for

Sharing and acknowledging the concerns of female tennis players and athletes in general, Wyn Beauty offers a range of performance makeup. These beauty products are meant to resist sweat and movement. Terming these products as “makeup you can move in” Williams says she, as a player, had always been looking for make that would look good even after hours on the court.

The beauty brand has been developed in collaboration with the Amazon-backed Good Glamm Group and has officially launched its range of 10 beauty products, bringing an exciting addition of beauty to the world of sports.

With this, the 42-year-old mother of two has joined Maria Sharapova and Noami Osaka in an exclusive group of players who own cosmetic brands!

Read More: Serena Williams Exposes the Harsh Reality of Tennis Which She Was Subjected to for Decades