Cori Gauff, commonly known as Coco Gauff, rose to fame in 2019, when she beat the former World No. 1 and her childhood idol, Venus Williams, in the first round of Wimbledon. She went on to reach the fourth round there. In the same year, she won her first WTA title at the WTA 250 Upper Austria Ladies Linz. Since then, the 17-year-old American is on her way up, defeating some of the top players of the game.

Gauff has not just been on a rising scale in her game but has also been stepping up off-court. Yesterday, Coco Gauff took to her Instagram, announcing her joining with fashion brand American Eagle for their ‘Members Always’ Spring campaign. The player was also accompanied by other celebrities from the singing and the acting world.

Gauff for American Eagle

Yesterday, 3rd February, Coco Gauff uploaded a post on her Instagram. The post was a paid partnership containing a video advertisement for American Eagle. The video featured Coco Gauff, along with actor and musician Joshua Bassett, and actors Madelyn Cline, Maitreyi Ramakrishnan, and Michael Evans Behling. The team was also joined by multi-hyphenate mxmtoon.

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In the video, Gauff was seen hitting a serve and playing a running backhand as she donned a dark blue sweatshirt along with blue denim shorts. In another scene of the one-minute-long video, the American was seen standing in between a tennis court with balls all around, as she donned a yellow sweater and blue jeans.

She captioned the video, “So excited to join American Eagle’s Members Always Spring campaign this year.”

Gauff leads 2-0 against Venus Williams in the head-to-head race. However, seeing the 17-year-old in the advertisement campaign, Venus Williams couldn’t hold herself back, as she went all heart for Gauff. The 7-time Grand Slam champion took to her Instagram, uploading a story. In the story, Venus shared Gauff’s original post, and captioned it “Love This”.

Coco Gauff in 2022

Cori ‘Coco’ Gauff started her 2022 season at the WTA 500 Adelaide International 1. She won the first round with ease but failed to stand against World No. 1, suffering a second-round loss to Ashleigh Barty. Looking for a better result, she entered WTA 250 Adelaide International 2. A visible rise in the performance helped Gauff go smoothly till the quarterfinal. However, her run came to a halt in the semifinal. Even though the 17-year-old gave tough competition, she was defeated by fellow American Madison Keys in three sets.

Seeing her improving results, a confident Gauff entered the Australian Open as the 19th seed. However, failing to maintain her form, the American fell to Qiang Wang in the opening round match. The bad times didn’t seem to be over for Gauff so soon, as she again faced a first-round defeat in Dubai.

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Gauf last played at the WTA 1000 Qatar Totalenergies Open, reaching the quarterfinals there. Can Gauff get her game back in control?