“You Look Good You Play Good”: Eugenie Bouchard Unveils Latest New Balance Collection

Published 12/01/2021, 3:00 PM EST
TORONTO, ON – AUGUST 06: Eugenie Bouchard (CAN) reacts after a point against Bianca Andreescu (CAN) during the WTA Rogers Cup match on August 6, 2019 at Aviva Centre in Toronto, ON. (Photo by Gerry Angus/Icon Sportswire via Getty Images)

Eugenie Bouchard has been a strong performer on the WTA Tour since turning pro in 2009. Genie reached the final of the Wimbledon Championships in 2014, and has a career high ranking of World No. 5 from the same year. Aside from her tennis skills, she’s also engaged with various renowned brands.

Recently, Bouchard collaborated with ‘New Balance’ and Bandier to release their latest collection ‘Her Advantage’. Bouchard looked elegant as she shared promoted her collection on Instagram.

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Eugenie Bouchard releases new collection

Nike, Coca-Cola, Yonex, Wilson, Babolat, and Head are just a few brands that Eugenie has partnered with. Her most recent work came as a collaboration with New Balance and Bandier. NB is an American sportswear company and Bandier deals with women’s activewear.

Bouchard posted some promotional images and a video on her Instagram account. Their collection is titled ‘Her Advantage’ and the shoes, in particular, look exquisite.

“Her Advantage. The new @newbalance x @bandier collection, inspired by my love of fashion, and anchored in the idea that if you look good, you play good and feel even better,” she wrote on her Instagram.

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The Canadian is still recovering

In March 2021, Eugenie Bouchard suffered a major shoulder injury at Monterrey Open. Since then, the former World No. 5 has been forced to stay away from professional tennis. However, her return to the court has taken longer than originally anticipated. Genie underwent a surgery for the same in June this year.

INDIAN WELLS, CALIFORNIA – MARCH 07: Eugenie Bouchard of Canada reacts a point while playing Kirsten Flipkens of Belgium during the BNP Paribas Open at the Indian Wells Tennis Garden on March 07, 2019 in Indian Wells, California. (Photo by Matthew Stockman/Getty Images)

Recently, she posted some good news on Instagram where she looked to be eyeing a return. With the Australian Open 2022 coming closer, it will be interesting to see whether Bouchard can compete or not. Are you excited about Genie’s new collection?

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DIVE DEEPER

WATCH: Eugenie Bouchard Teases Tennis Return with Amazing New Training Video

7 months ago

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Atri Bhatt

492 articles

Atri Bhatt is a Tennis author at EssentiallySports. He is pursuing his Master's degree in Sports Management from Deakin University, Australia. In addition to critically analysing the game, he also plays tennis professionally.

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