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Despite her retirement, Serena Williams has hardly had any chance to catch her breath. Such has been the popularity of the American tennis legend that she has become a global icon. The 23-time Grand Slam champion called time on her illustrious career in 2022 after the US Open. Subsequently, she has appeared in many events worldwide, with the Super Bowl being one among them.

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The annual NFL extravaganza draws millions of fans. Being one of the most popular events, many famous personalities also make their presence felt in the Super Bowl. Let’s find out if Williams will be a part of the upcoming Super Bowl.

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A look at Serena Williams’ probability of featuring at Super Bowl

The Super Bowl LVIII takes place on Sunday, 11th Feb. Williams has had a direct connection with this event for the past three years. She has appeared in the Super Bowl commercial since 2021. Take for example the last year. She joined the likes of Alicia Silverstone, Tony Hawk, and many others to feature in the advertisements during the Super Bowl.

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Williams returned to her collaboration with Michelob Ultra for a Caddyshack parody, in which Williams plays golf against a curmudgeonly Brian Cox, alongside a slew of sports stars.

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However, it looks highly unlikely that she will feature in any of the commercials during the mega-event. With Lionel Messi‘s arrival in American soccer, the promotional campaigns are set to feature him. Michelob ULTRA has already teased fans by dropping a glimpse of the video starring the soccer legend.

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Nonetheless, Williams has always enjoyed the Super Bowl event, once using the perfect way to describe the thrill of this event.

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What did Williams say about the Super Bowl?

The former World Number 1 has often shared glimpses of her enjoying the grand event on her social media handles. During an interview, she also described what made the Super Bowl special.

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Williams said, “The Super Bowl is this iconic night where we get to watch competition at the highest level but also experience so much fun and entertainment through the halftime show and world-class campaigns from the most exciting brands. I think it’s all about entertainment. People want to laugh and cry and share that experience together.” 

The 2024 Super Bowl takes place between the San Francisco 49ers and Kansas City Chiefs. While Williams may not be directly involved, she will definitely be enjoying it from behind the scenes.

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Watch this story: ‘Soften Your Edges’ – Chris Evert’s Bold Prediction About Serena Williams’ Success on Tour Right After Olympia’s Birth in 2017

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Written by

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Vatsal Shah

3,705 Articles

Vatsal Shah is a tennis journalist at EssentiallySports, covering ATP and WTA storylines from the ES Trends Desk since 2023. He delivers breaking insights on major tournaments and player arcs, decoding tactical shifts and viral moments into accessible takeaways for fans worldwide. His coverage of Taylor Townsend’s Dubai title win stood out for capturing both the emotional significance of her victory and the context of her comeback.

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Arunima Bhanot

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