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Super Bowl Trivia: Do You Know Chris Evert And This 49ers Legend Created a Sensation With Their Soft Drink Campaign?

Published 02/11/2024, 8:29 AM EST

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Football fans from all around the world are currently gathering around in Los Angeles to witness the intense face-off between the Kansas City and the San Francisco 49ers. While everyone stays curious about the advertisements each year, the 1990 season broke all the records with a competitive tussle between the WTA legend Chris Evert and 49ers Pro Joe Montana.

International beverage giants Coke and Pepsi became the major highlight of the 1990 Super Bowl. While Joe Montana appeared as the face of Pepsi’s commercial back then, Chris Evert happened to be the face of its major competitor Coke. As the events turned, it became a memorable story in the face of the Super Bowl.

The Coke Vs Pepsi war grapples Chris Evert and Joe Montana

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Back in 1990, the Super Bowl wasn’t just about the competition between the San Francisco 49ers and the Denver Broncos but also about the competition between two soda giants: Coke and Pepsi. Tennis legend Chris Evert and football star Joe Montana became the attention of the spotlight as the faces of their respective beverages, giving fans a new story to banter about.

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While Chris Evert stood to be the proud face of Coke, Joe Montana dragged her onto the scene as he was the face of Super Bowl’s lead sponsor Pepsi. The competitive spirits aroused as Chris Evert was seen switching her can of Pepsi with a fresh can of Coke. The competition extended to the sporting world as Joe Montana, as a reply to Pepsi’s commercial featuring Evert, showed Montana presenting a challenge.

“I’m gonna challenge all those linebackers singing for diet coke. Tennis players, the game show hosts, the singers, any celebrity who has ever done a diet coke commercial to come on live TV with me here and take a blind taste test to prove once and for all which tastes better, diet coke or new diet pepsi. So come on miss Wimbledon, i’m serving,” he said, presenting a direct challenge to Evert.

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As both the sporting legends got involved in a crazy debacle during the Super Bowl event, it not only acted upon the sales of the beverages but also became a memorable moment parallel to the football mega event back in 1990.

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With Apple Inc. standing to be this year’s proud sponsor in light of the competition between the San Francisco 69ers and the Kansas City Chiefs, it still remains to be seen if the fans get to witness any similar correlations of the multi-billion dollar giant.

Watch this story: ‘Soften Your Edges’ – Chris Evert’s Bold Prediction About Serena Williams’ Success on Tour Right After Olympia’s Birth in 2017

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Written by:

Akshay Kapoor

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Born into a family that practically breathes tennis, I spent my early childhood days huddled together with my loved ones, watching the electrifying rallies of the legendary Rafael Nadal. Such a unique experience forged a lifelong love for the sport in me. Before joining EssentiallySports, I honed my skills while working for a regional website, covering a variety of sports.
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Edited by:

Arunima Bhanot