After making a fantastic comeback at the Super Bowl after a sabbatical, Rihanna is garnering a lot of attention. During the performance, Rihanna made a surprising revelation that caught her fans by surprise: her pregnancy. However, another subtle stunt in her performance has significantly paid off for the R&B singer, in terms of bringing her business into the spotlight. While many of her fans were mesmerized by her performance, her ‘business move’ certainly caught the eye of Serena Williams’ entrepreneur husband Alexis Ohanian.

The pop star’s announcement of her pregnancy during the opening few minutes of her performance startled both her fans and the Super Bowl audience. But there was more to the performance than just that one moment that left the audience in awe.

Alexis Ohanian caught Rihanna’s cheeky move 

The co-founder of Reddit praised the Barbadian singer on Twitter with a two-word statement. He praised how she went on and promoted her $5.6 million beauty brand, Fenty Beauty in the middle of her performance. He shared a post by The Future Party which talked about how this promotional act of doing makeup during the performance was an ingenious promotional act. 

Being an entrepreneur himself, the 39-year-old American investor called this act a “Smart plug.” Many of her fans were also astonished at Rihanna’s ability to find a way to promote her business in the most-watched show in the US. 

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While the co-founder of Reddit hailed Rihanna for her brilliant commercial ploy during her halftime show, his wife Serena Williams is a major fan of Rihanna, mainly because of her skills with a microphone.

Serena Williams’ Super Bowl wish concerning Rihanna 

The R&B singer’s incredible comeback in Super Bowl LVII was something the 23-time Grand Slam winner was eager to witness. The American tennis legend was eager to see Rihanna’s comeback on the big stage, even though her NFL team, the Miami Dolphins, was eliminated fairly early in the season.

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Not only that, but she also admitted that seeing the pop star sing the song ‘Lift Me Up’ always makes her cry. She also acknowledged that she is a die-hard fan of Rihanna and showed her enthusiasm for the singer.

Did you enjoy Rihanna’s halftime performance?