Serena Williams might have bid farewell to tennis after giving 27 years to the sport, but she is not going to remain idle in this new phase of her life. Williams became a part of Sorare, a player-owned fantasy sports game leveraging NFTs, in 2022 as a board adviser. Now, another iconic athlete has joined the brand. It is none other than the renowned Argentine soccer star, Lionel Messi, who recently became the brand ambassador of Sorare.

Both Serena Williams and her husband, Alexis Ohanian, have invested in the company. The tennis star is raising her presence in the investment sector with the same zeal that saw her dominate the WTA Tour for almost three decades.

After Serena Williams, Lionel Messi joins the company Sorare

Williams has maintained a strong foothold in the world of sports, be it in the real world or the digital world. The tennis legend joined the France-based company as a board adviser. Besides that, Williams and her husband Alexis Ohanian have invested in the fantasy-sport company. Recently, the company took to its official Twitter account to post a video of the soccer star, Lionel Messi, being introduced as the brand ambassador.

Following this exciting announcement, Ohanian took to Twitter to welcome Messi. He stated, “Love to see it. Welcome aboard, Messi!” Sorare is the perfect amalgamation of Williams’ interests- sports and crypto. Moreover, the tennis player sees huge growth in this sector and is happy to be a part of the France-based blockchain company.

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The $4.3 billion blockchain company also allows users to buy NFTs of famous soccer players, which has attracted a lot of enthusiasts in recent years.

How has Ohanian helped Williams with her investments? 

The Reddit co-founder has a lot of entrepreneurial experience and he has assisted his wife in making her learn about the challenges in the field. Furthermore, he has also helped her invest in various businesses and has guided her on her financial journey. Williams has invested through Serena Ventures in various businesses that have women and people from minority communities as its leaders.

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Apart from that, she has also invested in the NWSL soccer league team, Angel City FC, founded by actress Natalie Portman. She continues to make meaningful changes through her wise investments in various fields.