While Venus Williams has been struggling with her form on-court, she is smashing it on the business front. She recently achieved another milestone with launching a health foods company which she celebrated with a flashy post on the brand’s Instagram page. She invited a newly retired US Women’s Soccer Team star Megan Rapinoe, who is joining hands with a seven-time grand slam champion.

Williams has started many ventures ever since she became a tennis star. Some of her brands have taken off as they see stars from other sports promote them as well.

Venus Williams is “closing the pay gap and inspiring fearless leaders” with the limited-edition flavor “Berry Parfait”

In collaboration with Megan Rapinoe, the former USWNT star, Queen V has recently launched Happy Viking which offers a range of plant-based protein powder flavors – “This Women’s History Month, @mrapinoe and I have teamed up to create a limited-edition @drinkhappyviking flavor – Berry Parfait for a Purpose. 🫐🍯 All profits go to our friends at @girlsinc, who empower girls to know their worth and chase their dreams. Join us in closing the pay gap and inspiring fearless leaders, by enjoying this new flavor!”

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Apart from Megan Rapinoe, there are multiple iconic athletes in the investors’ list of ‘Happy Viking’ including Serena Williams, Kevin Durant & Rich Kleiman’s 35V, professional golfer Michelle Wie West, basketball legends Isaiah Hartenstein and Collin Sexton, tennis star Reilly Opelka and so on.

Venus Williams founded Happy Viking following her 2011 autoimmune illness diagnosis. When launching the brand, she also revealed why she wanted to create such a product.

Venus Williams revealed the reason for launching ‘Happy Viking’

Williams recognized the transformational effect of nutrition as she battled Sjögren’s Syndrome, an autoimmune disease that has caused chronic pain and fatigue, jeopardizing her illustrious tennis career. When she announced the launch of the brand, she said, “When I was diagnosed with a career-ending autoimmune disease, I could barely walk, much less play tennis. After plant-based superfoods transformed my health, I made them part of my daily routine and went on to win a total of 75 championships over a 25-year career.”

As Venus Williams has said earlier, “When I was diagnosed with Sjogren’s Syndrome, I became obsessed with doing research and exploring superfood ingredients that helped with my recovery.  I would experiment with different recipes until I found a combination that tasted great, improved my health and allowed me to get back to tennis…With Happy Viking, I want to give everyone the opportunity to be healthy, feel good, and live their dreams.”

Plant-based foods helped her change her overall health and managed to get her back to her usual competitive form. She aims to help other individuals reach the same stage in their careers and start the company. Inviting Rapinoe to promote it only shows that its reach has grown in the last few months and will continue to grow in the future.

Venus Williams Narrates How Serena Williams’ Clever Presence of Mind Put Her Out of Misery in a Painful Situation