Has The Undertaker Retired from WWE or Not: Analyzing the Deadman’s Unique Contract

The Undertaker brought an end to his three-decade-long in-ring career in 2020. Since then WWE has inducted him into the Hall of Fame. But it seems like WWE and ‘The Deadman’ aren’t done with each other yet.  By the looks of it, they have something more planned for their fans.

The Undertaker signed a 15-year-long legends deal with the WWE in 2020. This allows WWE to use ‘The Undertaker’ brand in various projects. Following his retirement, The Undertaker has been involved in a few projects as well making his presence in media. ‘The Phenom’ debuted the “1 deadMAN SHOW” in Nashville, TN, last July, during WWE’s SummerSlam weekend and talked about his life and career.

And now reports suggest he will be involved in various WWE projects in the future.

The Phenom will be in Cardiff

The PWInsider is reporting that The Undertaker, who is set to perform this weekend in Cardiff ahead of the Clash at the Castle event, will make more such appearances for WWE. At the moment, he is scheduled to perform twice at matinee time on the weekend.

READ MORE:  “He Would Have Told Me It Was Wrong”: The Undertaker Gave WWE Agent an Unbelievable Experience

It was also reported that WWE sees massive value in The Undertaker’s brand and is looking to utilize him in many ways. The legends deal will allow the Hall of Famer to make money off merchandise sales as well as appear for various promotional events. Also with the deal, the WWE can look to create more interesting projects involving him.

Authorities believe that his popularity and fan engagement are highest among other non-active wrestlers that are still licensed and marketed as characters.

A few days back, WWE announced that the former champion will bring his “1 deadMAN SHOW” to Philadelphia on October 7. Notably, the show will be held the night before WWE Extreme Rules at the Theater of Living Arts.

The Undertaker is still a marketable name

Despite his retirement, ‘The American Badass’ remains a big marketable name in the business. The Fiterman Sports Group was selling Taker’s signed merchandise for as high as $799.99.

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WWE seems to have realized that there is still a lot to be done with ‘The Deadman’.  With a legends deal already in place, we can expect some exciting new projects involving Mark Calaway.