Sherjeel Malik is a Newsroom Editor at EssentiallySports. His understanding of
the metrics has allowed him to get a grip on reader behavior across a handful of
sports. This led to one of his big wins when a bodybuilding copy saw a 21-second
increase in session duration post his edits. Another one came when The
Bloodline’s Wiseman Paul Heyman shared one of his copies on Instagram. As part
of the NR, he also relays feedback to editors from different divisions to aid
their process. During his editorial role in the WWE division he introduced PLE
specific phrase banks to help the writers cover valuable information around the
event. Under his mentorship, quite a few writers have taken up other important
roles at ES. Apart from sports, this Liverpool FC fan likes to get into fantasy
fiction reading and watching war documentaries online