Social media is a great way for celebrities to connect with their fans. But John Cena uses it for a completely different reason. He has filled his Instagram with photos of either people’s faces pasted onto Stone Cold Steve Austin’s poster or something else related to him.

But regardless, the fans love to dissect and figure out what he means through them. But the recent post has got everyone fawning at the mouth.

John Cena posts picture of $8.35 billion company’s out-of-the-box product

On his Instagram, John Cena posted a picture of Rolex’s March collection, the Day-Date Puzzle. The watch got a lot of traction from the online fanbase on its release as it goes out of its way in terms of design. The $8.35 billion company wanted to branch out and deliver something new to the customers.

The Day-Date edition of Rolex shows the customer the current day and date, but Puzzle has a new feature. Rather than a day or date, the watch shows the user one of the emotions from ‘Happy’, ‘Eternity’, ‘Gratitude’, ‘Peace’, ‘Faith’, Love’, and ‘Hope’. From the looks of it, the product is also full of love imagery. One other thing that people have noted on the watch is its association with autism.

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This post could be interpreted as Cena bringing attention to a legacy brand’s exciting products. But we all know how much Cena loves to help to make people aware of growing troubles in everyday life. Given his work in Make-A-Wish with autistic kids, this post seems to be very close to his heart as well.

John Cena’s philanthropic work with Make-A-Wish

Even though he was busy traveling, wrestling, and signing autographs, Cena also made time for the one organization he loved to contribute his time toward. His dedication to helping fulfill children’s wishes in Make-A-Wish led to him holding a Guinness World Record.

But he didn’t do it for the acclaim. On the Kelly Clarkson show, Cena opened up about what it meant to him to see these children light up even in the darkest of times. For his WrestleMania 39 entrance, Cena brought out a couple of these kids to accompany him to the ring in what might be his last wrestling match.

WATCH THIS STORY: Deep Dive Into Hollywood Star and WWE Legend John Cena’s Lifestyle

Tell us what you think about Cena’s latest Instagram post in the comments below.