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Dwayne Johnson has made a name for himself not only as an actor but a global brand. The Rock has invested in a number of ventures over the years that have expanded his value and turned in huge profits for him.

The former WWE Champion owns an energy drink brand, ZOA, has his own clothing line, and is the owner of an entire football league, the XFL. Apart from this, one of his most profitable ventures is the Teremana tequila brand.

Being the owner of such big brands means that the fans often see The Rock plug his products quite often, especially on social media. With Teremana being one of his biggest labels, The Great One doesn’t shy away from pushing his tequila brand.

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But recently, after popular social media content creator, Michael Ligier used The Rock’s Teremana tequila in one of his recipes, the fans had enough of the brand promotion.

Fans not happy with The Rock’s brand promotion

The Rock’s celebrity status is affirmed worldwide due to his hit movies and the fact he is the face of quite a few brands. He has set up his own business ventures in recent years to achieve great results. When it comes to his tequila brand, Teremana, it has been a hugely profitable venture for him.

Teremana is worth a staggering $3.5 billion already having hit the shelves a little over a year ago. DJ often promotes his products on social media advocating their use. His labels and brands are usually found on social media space due to his global popularity.

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But this time it seems the fans weren’t too happy with seeing The Rock’s tequila in a French toast recipe of Ligier. Michael Ligier is a social media content creator who posts mouth-watering recipes on his Instagram and TikTok.

He is famous for his easy-to-follow recipes. This time around, he tried his hand at DJ’s tequila-infused French toast.

In the video he posted on his Instagram account, Ligier said that The Rock’s French toast cube uses a special ingredient which is tequila. Ligier even shows off the Teremana tequila bottle in the video before pouring it into various ingredients.

READ MORE: Fans Send Love for “Generous” Dwayne Johnson as His Tequila Brand Commits to Feeding Over 10,000 First Responders

This led to the fans calling out DJ for adding Teremana to the French Toast as a promotional gig. Fans pointed out that The Rock using Teremana was just another way of promoting his own brand.

Responding to the video a fan wrote, “Tequila? Yeah he just wants people to buy his tequila”. Another user commented, “The Rock is a joke”.


Here are other top reactions from the video of The Rock’s Teremana being used for a French toast.

“The addition of tequila into the recipe is just promotion for his tequila brand. (Which, please only support Mexican owned tequila brands)”

“you did a free ad for him and his brand and you got nothing out of it.”

“So this is just one big tequila ad for the rocks brand of tequila got it.”

“With respect, The Rock says to use Teremana Tequila because he owns it. Just saying.”

“So after all that ass kissing did @therock smell what you were cookin? 😁 I mean respect the hustle still.
The rocks tequila is not good.”

“Not for non alcoholics. I guess he’s promoting his products.”

“The Rock is a joke.”

“Tequila? Yeah he just wants people to buy his Tequila.”

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“Nah he’s just trying to plug his tequila.”

It seems that the fans are not too enthusiastic about Dwayne Johnson always mentioning his brands one way or the other. You can go only that far with brand promotion before fans get tired of it.

Although the fans may not be pleased with DJ always plugging his business, the strategy isn’t a bad one. There is no denying that he has been successful in his ventures. In fact, Variety recently featured The Brahma Bull in their list of the ‘500 most influential business leaders shaping the global media industry.’

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The Rock will continue to promote his business as he sees fit, but this fan reaction suggests that excess of everything may not be good all the time.

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