TKO COO Reveals Desires of Cutting Down “Unprofitable” Yet Fan-Favorite WWE Events
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Earlier this year, WWE merged with UFC to form a new conglomerate which now goes by the name TKO Group Holdings. The first major drastic change after the merger came in the form of releases. Many superstars were released from WWE as their services no longer outweighed the value they brought for the promotion.
Now TKO has decided to take another major step, which involves cutting down on unprofitable, yet fan-favorite WWE shows. Scroll down to find more details on this big announcement which was recently made by TKO COO, Mark Shapiro.
No more house shows for the WWE Universe
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TKO COO and president Mark Shapiro recently attended the UBS media conference and revealed TKO’s upcoming plans for WWE. Shapiro stated that there is a plan to scale down on WWE house shows. He used the terms “dilutive” and “margin perspective” cleverly, indirectly conveying that the house shows are no longer profitable for the business. He seems to be pointing out house shows held in smaller markets referred to as “C and D counties”.
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WWE house shows have gained immense popularity among fans due to the unique opportunity they provide for a close and personal experience with WWE superstars. However, unfortunately, the WWE Universe will no longer have the chance to enjoy this firsthand experience.
Shapiro says they want to cut back on WWE house shows. He says they're "dilutive" from a "margin perspective" which is wonderful corporate speak for unprofitable. Seemingly he's especially referring to house shows in smaller markets or "C and D counties".
In the course of this… pic.twitter.com/yQf8tI44CL
— Brandon Thurston (@BrandonThurston) December 5, 2023
When TKO came into existence, the higher-ups in the promotion promised to make some big yet useful changes to WWE in order to increase profits. That is why in the span of little time, the fans have witnessed such drastic changes in the promotion.
WWE released 100+ employees after the merger
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When the merger took place, changes were sure to occur. However, no one had guessed that the first major step TKO would take would be releasing to WWE superstars. A bunch of names were let go by the company. Superstars that were apparently adding no value to the promotion had to say their goodbyes.
Dolph Ziggler, Matt Riddle, Elias, Shelton Benjamin, Rick Boogs, Emma, Riddick Moss, Top Dolla, Aliyah, Dana Brooke, Shanky, Mace and Mansoor. Mustafa Ali, Quincy Elliott, Dabba-Kato, Yulisa Leon, and Bryson Montana are a few names who parted their ways with WWE after the merger.
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WWE released not only wrestlers but other members of the company, making the number of released employees over 100. With changes coming in so fast, how do you think it will affect the pro wrestling promotion? Let us know in the comments below.
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Written by:
Edited by:
Amal Joyce