Stephanie McMahon Introduces a Highly Accomplished Woman to the WWE Board of Directors
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Stephanie McMahon has always made it clear that the women’s evolution wasn’t just in the ring and will take place all over WWE. The company has announced they have signed CEO of Barstool Sports Erika Nardini as a director in the company.
WWE’s Chief Brand Officer Stephanie McMahon took to social media to welcome Nardini. She also spoke about how the company and Nardini are a perfect fit.
So excited to be adding @EKANardini, CEO of @barstoolsports, to the @WWE Board of Directors! Erika’s understanding of how to reach today’s consumer combined with her business savvy and unapologetic approach make her a perfect fit for WWE.https://t.co/peCm8vamVC
— Stephanie McMahon (@StephMcMahon) October 6, 2020
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WWE Chairman and CEO Vince McMahon also released a statement. The Boss spoke about Nardini being the perfect addition.
“Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences, and engaging different audiences across the media ecosystem. Her entrepreneurial spirit, business acumen and understanding of today’s consumers will serve as a perfect addition to our Board of Directors.”
Stephanie McMahon and the WWE are thrilled to have Erika Nardini
Nardini became the first CEO of Barstool sports in 2016. Since that moment, the organization has seen a vast amount of growth. They have become one of the fastest-growing lifestyle brands on the internet.
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She launched over 35 brands in sports, entertainment, female lifestyle, and business. She also headed the development of flavored vodka in North America and a top channel on SiriusXM.
In the early months of 2020, Nardini played a huge role in the partnership with casino operator Penn National Gaming, which took the company value $450 million. Prior to Barstool sports, Nardini had leading roles at media platforms such as Microsoft, AOL, Demand Media, and Yahoo!
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