Vince McMahon is a billionaire, and that didn’t happen by accident. His company, WWE, has a stranglehold on an entire industry. So much so that professional wrestling is now synonymous with the WWE. Even though there are other wrestling promotions that compete with WWE, there is no promotion at par with it yet. The promotion’s global status is thanks to the genius of its Chairman, Vince McMahon.

WWE’s dominance is a result of an excellent strategy that was devised back in the 1980s. The reason WWE went to the top and stayed there is that it did something completely different from all its competitors. It seems like McMahon had a brilliant plan that worked splendidly. It changed the industry forever, and former WWE Manager and professional wrestler Dutch Mantell recently revealed how WWE took control.

People remember Mantell as the manager of Jack Swagger back when he was in WWE. He and Swagger encouraged people to chant “We the people”. Dutch is also a veteran pro-wrestler and was around when Vince McMahon changed the game. In an interview with Wrestling Shoot Interviews, he revealed Vince’s strategy that helped him take over the wrestling industry.

He revealed that there were certain hot spots for wrestling back in the 1980s, like Memphis, Atlanta, and New Orleans. Networks at these places would offer wrestling companies a share in advertisement revenue to put on their show for the networks. However, Vince McMahon thought differently. His company ended up buying different hour slots from a network and started generating their own advertisement revenue, and they did this countrywide.

“They did that all across the country, they did it in New Orleans, Atlanta, Miami, New York, and Chicago. When they just inundated the country with WWF product; that’s how they got a foothold in the country,” he said.

Vince McMahon Reportedly Finds Nothing Wrong With Current WWE Product Due to a Billion Dollar Reason

Eventually, WWE’s product got famous and others could not compete at their level. Smaller promotions could not match their budget and their wrestlers were not famous enough. Therefore, WWE became the head of the industry.

How Vince McMahon won the Monday Night Wars

Vince McMahon faced his toughest challenge during the late 1990s when his competitor WCW was beating WWE. Many of his major stars had jumped ship for more money, but Vince saw that as an opportunity. He focused on promoting new talent and a well-organized product which eventually led them to victory.

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There is no doubt that Vince McMahon is a business genius, and he has proven that time and again. WWE is still the top wrestling promotion in the world under his leadership.

Watch this story: The Lavish Lifestyle of WWE Chairman And CEO Vince Mcmahon