Reubyn Coutinho is a Senior Lead Editor at EssentiallySports. This Mass
Communication major analyzes reader metrics and studies competitors to craft,
adapt, and uphold EssentiallySports's editorial guidelines. In four years at
EssentiallySports, he has trained/mentored over 80 journalists, founded and led
the content enhancement team, made data-driven changes to article formats,
created guidelines for unique content offerings to appeal to the American sports
fan, overseen the transition from a sports blog to a sports news website,
introduced an editorial feedback loop. As a reporter, Reubyn has filed 1,000+
articles across WWE, UFC, F1, Tennis, Boxing, NFL, and NBA. He has interviewed
former UFC champions, Demetrious Johnson and Miesha Tate. Away from the desk,
Reubyn, a cinephile, is a film critic and editor with Netflix Junkie and other
websites.