Taylor Fritz’s girlfriend, Morgan Riddle, has made a name for herself in the world of tennis, even though she did not belong to the sport in the first place. Despite coming from a totally different industry of social media, she is recognized in tennis because of her bold take on fashion, sport, and the mix of them. Now Riddle is once again back to surprise her fans with a little more tennis.

And this time it’s not just about the sport, but the women in the sport. Her recent brand collaboration and social media activity point to her new business move for women in tennis. Let’s take a look.

Taylor Fritz’s girlfriend, Morgan Riddle, reveals her recent business move for female tennis players

In a recent series of Instagram stories, Morgan Riddle revealed that she is planning to collaborate with the brands that collaborated with her previously by throwing them a party in a desert. Not just that, she is focusing primarily on brands that are focused on women or are run by women.

She also invited Madi Teeuws who runs a talent agency, to her party, mentioned her business move and labeled it ‘Morgans Tennis Club’. It is probably this brand that Morgan Riddle is planning to come up with. Not just this, but her recent collaborations with a few brands also point to her planning something for women in tennis and coming up with a business idea.

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She also collaborated with Wilson which is a renowned manufacturer of sports apparel, footwear, and equipment. However, this collaboration came as a surprise to everyone because her boyfriend, Taylor Fritz, has also partnered with a rival company, Wilson. Let’s check that out.

Watch this story: Distressing Serena Williams Reality Leaves Gaping Void That’s Nearly Impossible to Fill for Coco Gauff and Iga Swiatek

Taylor Fritz and Morgan Riddle partner with rival companies in sports

On one hand, Riddle has recently collaborated with Wilson, her boyfriend Taylor Fritz was seen partnering with a rival company named Head. He used a racket from the company in the past at the semifinals of the Delray Beach Open on Saturday. Besides this, he also wore the apparel from BOSS as their official brand ambassador.

Despite their two-headed collaborations, the couple seems to be going strong in their relationship for 4 years now. What do you think about this? Do you think their individual collaborations have an effect on their personal lives as well?

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