The world of sports brings glory and fame to players who achieve the unexpected and, therefore, people start recognizing and loving the faces of these legends. The sports apparel industry has always been closely integrated with several sports, and tennis is no different. Roger Federer, the Swiss tennis legend, is not just a champion on the tennis court. His involvement in the business world has proved the excellence of his name, making him an all-rounder.

Federer, known for his gracious personality and precision on the tennis court, has also made a name for himself as a great businessman. With big names like Rolex, Uniqlo, Switzerland Tourism, and several others in his portfolio of associations, the legend has always been loved as a sporting face. One of his major integration brands On Running’s CEO shared insights about his relationship with Federer, bringing a great surprise for the fans.

On Holding Brand CEO Martin Hoffman talks about Roger Federer

It all started in a rather unexpected setting, far from the tennis courts when On Holding, a brand that is known for manufacturing shoes and athletic sportswear caught the attention of tennis legend Roger Federer. The integration wasn’t just a regular investor coming in with money and buying stakes. Being a famous personality in the world of sports, Roger Federer’s impact on the company happened to be way bigger.

Recently, On-Holding’s CEO Martin Hoffman, was seen sharing details about the brand’s journey to becoming a $10 billion giant. In the video, Martin talked about Roger Federer’s relationship with the company as he mentioned, “With Roger, I was most creative in that all started. He was here in the lab and afterwards we went out for dinner.”

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“So we really had a lot of time to get to know each other. And similar to hiring a new team member.” Depicting the real value of the Swiss Maestro in the area of business, the words of the CEO were nothing less than a big surprise for the fans.

As Martin came up with these words of honor for the tennis legend, Roger Federer’s association in the world of business isn’t just exclusive to On Holding.

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Roger Federer’s multifaceted brand associations

Roger Federer’s brand endorsements go beyond just On Holding. He has left his mark on various companies, playing a role in turning them into global successes. Roger Federer’s partnership with Rolex, for instance, happened to be a great match. Rolex, a brand known for making timeless and luxurious watches, collaborated with Federer back in 2006. When they joined forces, it happened to be a grand slam for both. The association between the highly valued brand and the Swiss tennis legend has been going strong for many years, and it has had a big impact on the brand.

Roger Federer’s collaboration with brands like On Holding and Rolex turned out to be more than just a business venture. His impact on On Holding’s journey, witnessed by the board members as “hiring a new member” was a clear example of the 42-year-old’s elegance and precision, which he always resembles both on and off the court.

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