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41-Year-Old Roger Federer’s $1,000,000,000 Worth Brand Astounds WTA Star Iga Swiatek as She Reveals Feeling ‘Awkward’ Over Their Big-Hearted Move

Published 04/21/2023, 3:13 PM EDT

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There are only a few tennis players as prominent and successful as Roger Federer. By winning numerous Grand Slam titles and other major tournaments, he has not only become a household name but a fashion icon. The Swiss Maestro has achieved this through his partnership with the Swiss sneaker brand, On Running. However, it’s not just Federer who is impressed by the brand; WTA star Iga Swiatek recently revealed how astonished she was by their big-hearted move and the quality of their shoes.

It’s no secret in the sports world that Federer has become one of the most successful athletes in terms of endorsements and brand partnerships. His partnership with On Running is estimated to be worth over $1 billion.

Iga Swiatek shares her praise for Roger Federer-endorsed sneaker brand

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On Running’s mission is to create the best running shoes in the world. The company has quickly gained a reputation for its high-quality products in the past decade. Recently, Swiatek has become involved with On Running, which is also one of her sponsors. In a recent WTA interview uploaded on their Instagram stories, she spoke about her experience working with the brand and how impressed she was by their dedication to creating the perfect shoe.

via Reuters

Swiatek shared, “They want to make the best shoe out there. It’s the first time I am involved. I feel awkward to give feedback. We will see how it goes. I am really happy that they are paying so much attention to making the perfect shoe. So let’s see, and um, I’ll keep you updated.”

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Like Federer has done in the past, Swiatek’s willingness to provide feedback is crucial in helping the company create products that meet the needs of athletes at all levels.

Federer promotes his tennis sneaker brand with his enthusiastic fans

The 20-time Grand Slam champion is actively promoting the rapidly growing sneaker brand, On-Running. Federer recently participated in a photo shoot to promote the sneakers. In one behind-the-scenes shot shared on the photographer’s Instagram story, Federer posed with a strong fist.

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WATCH THIS STORY: Serena Williams pays tribute to Roger Federer

The photo shoot also featured Federer posing with his tennis racket while wearing an all-white kit and On-Running tennis shoes. Other blurry shots showed the tennis legend giving various poses, showcasing his skills on the court as he did in his prime. Federer’s latest line of tennis shoes with On-Running attempts to improve players’ performance on clay. Are you excited about the new shoes?

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Written by:

Dr Aditya Raveendran Menon

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Aditya Menon is a Tennis Writer at EssentiallySports, covering several high-profile tournaments and events. With a passion for writing that matches his love for the sport, he has a special interest in covering the activities of tennis legends like Serena Williams and the ‘Big Three’ of men’s tennis. Aditya’s interest in tennis started at a young age when his father introduced him to the sport.
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Edited by:

Tony Thomas