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The five-time Mr. Olympia, Chris Bumstead, is having a busy off-season. Besides training, he’s been taking care of his newborn daughter, focusing on his health with stem cell therapy, and working on his long-term dream project—opening his gym, RAW Athletic Club, which began on Memorial Day weekend.

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Amidst all these activities, Bumstead found time to promote his brand, Raw Nutrition. Recently, he took to Instagram to announce the return of a fan-favorite protein flavor: “Maple Waffle Eh?” His followers had requested this flavor, and Bumstead was thrilled to bring it back.

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The cult following of  Chris Bumstead’s ‘Maple Waffle Eh?’

In his Instagram story, Bumstead tagged John West, the Director of Operations at Get Raw Nutrition and Bum Energy. He shared a brochure of the protein flavor, captioning it with, “Ya’ll asked for it back.” But why did this flavor gain such a cult following, with many people eagerly awaiting its return? Let’s find out.

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The flavor was first launched in July 2023. The bodybuilding icon posted a video on RAW Nutrition’s YouTube channel, revealing, “I’m Chris Bumstead, and as some of you may know, I was born and raised in Canada… I wanted to bring a taste of Canada to America. That’s why I’m happy to announce the newest addition to our CBum Protein line, Maple Waffle. With a sweet and savory taste, this is bound to become one of, if not, your favorite proteins. Trust me, would I ever lie to you?” Certainly not, according to his fans and the fans of the Maple Waffle flavor.

Raw Nutrition’s CBum Itholate protein powder captivated fans for its fantastic flavors, and their reintroduced addition, “Maple Waffle, Eh?” continues this tradition. Inspired by a classic North American breakfast, this flavor aims to bring the comforting taste of maple syrup and waffles to your post-workout routine.

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Nutritional facts of ‘Maple Waffle Eh?’

Moreover, protein powders often embrace dessert-like flavors, which provide a satisfying end to a grueling workout. “Maple Waffle Eh?” is no exception. It combines the rich, sweet taste of maple syrup with the cakey texture of waffles, making it a delightful treat. Just mix a scoop with milk and enjoy the syrupy, pancake-like goodness.

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Each 33.9g scoop of CBum Itholate Maple Waffle provides:

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  • 130 calories.
  • 25 grams of protein.
  • 2 grams of total fat (with 1.5 grams of saturated fat).
  • 3 grams of total carbohydrates (including 1 gram of dietary fiber and 1 gram of total sugars).

These nutritional benefits make it a well-rounded option for fueling their bodies efficiently.

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Raw Nutrition offers a variety of CBum Itholate flavors, ensuring there’s something for every palate. In addition to “Maple Waffle Eh?” options include Birthday Cake, Chocolate, Chocolate Peanut Butter, Cinnamon Crunch Cereal, Cookies & Cream, Gingerbread, Mint Chip Ice Cream, Strawberry Bumcake, Vanilla, and Vanilla Oatmeal Cookie.

“Maple Waffle Eh?” exemplifies Raw Nutrition’s commitment to delicious and effective supplements. Now, fans can enjoy their favorite protein shake again, thanks to Bumstead’s responsiveness to popular demand.

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Written by

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Arpita Shrivastava

1,142 Articles

Arpita Shrivastava is a Bodybuilding writer at EssentiallySports. Marching towards the 1000 articles mark, she specializes in covering the off-court developments of the sport and the Bodybuilding stars. With a Master’s degree in Mass Communication, Arpita has been putting to use her knowledge of content creation to produce engaging content for her readers. Arpita has studied the lives of her Bodybuilding idols thoroughly, which include Ronnie Coleman and Jay Cutler. In her articles, she explores and tries to understand the nitty-gritty of building a shredded physique. At the semblance of a chance to venture for a vacation, she prefers hiking to satiate her wanderlust.

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Shubhankar Adhikari

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