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In a world where social media has become a powerful platform to grow businesses and influence people around the globe, veteran bodybuilder Dave Palumbo has some interesting advice for five-time Mr. Olympia, Chris Bumstead, to leverage the 22 million followers he has on Instagram.

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Palumbo suggests an intriguing idea that CBum should explore a business idea similar to a popular YouTuber and entrepreneur, Logan Paul. Paul, who has been in the news recently because of his energy drink, Prime, also raked in over $250 million in sales in its first year. Palumbo wants CBum to follow the same path.

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Chris Bumstead responds to Palumbo’s advice

In a recent post reshared by CBum on his Instagram story, he added an image that showcased a quote attributed to Palumbo. It read, “If Chris Really Has 22 Million Followers, Like Legit 22 Million, he should be selling his own energy drink. If Logan Paul could sell Prime, Bumstead could sell an energy drink just as well.” The original post was shared by BisandTris, a popular fitness and bodybuilding page.

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The IFBB Pro believes that with Bumstead’s substantial online presence and influence, he could potentially achieve something similar to Logan Paul by entering this market. However, little did he know that CBum already helms a brand called Bum Energy. Following Palumbo’s suggestion, Bumstead responded to the original post, seizing a perfect opportunity to promote his brand. “I don’t drink Diet Coke. I drink @bumenergy “ he wrote.

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Earlier this year, Bumstead had also shot a commercial for his brand, RAW Nutrition, but even then, he couldn’t stop training.

Bumstead continues training even at Walmart

The bodybuilding icon was spotted doing an ad film for his protein whey supplement brand RAW Nutrition at Walmart. Even during his shoot he didn’t stop working out and continued doing an incline dumbbell press. After becoming a partner and co-owner of the brand in 2021, Bumstead has been promoting RAW globally. The Canadian bodybuilder has shared the screen with fellow fitness enthusiasts Domenic Iacovone and Matt Jansen for commercials as well.

READ MORE: “I Started Crying”: Despite Not Being in His Best Possible Shape, Chris Bumstead Reveals How Coach Hany Rambod’s Support Gave Him Confidence

WATCH THIS STORY: 5X Classic Physique Chris Bumstead Works With Renowned Strength And Conditioning Coach For “Exploring Hip Mobility”

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Arpita Shrivastava

1,142 Articles

Arpita Shrivastava is a Bodybuilding writer at EssentiallySports. Marching towards the 1000 articles mark, she specializes in covering the off-court developments of the sport and the Bodybuilding stars. With a Master’s degree in Mass Communication, Arpita has been putting to use her knowledge of content creation to produce engaging content for her readers. Arpita has studied the lives of her Bodybuilding idols thoroughly, which include Ronnie Coleman and Jay Cutler. In her articles, she explores and tries to understand the nitty-gritty of building a shredded physique. At the semblance of a chance to venture for a vacation, she prefers hiking to satiate her wanderlust.

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Abhishek Manikandan

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