The iconic Hollywood actor Mark Wahlberg is known among the fitness community for his 4:00 a.m. workout rituals and gym chain F45. The Ted actor often posts his gym videos on Instagram, inspiring the fitness community with his ripped physique. The 52-year-old was appointed as Chief Brand Officer of F45 earlier this year to save the company from sinking.

But recently, another famous outlet of the gym chain closed its services in Melbourne, reflecting that the crisis is not yet over for F45. However, the CEO of the company saw it coming for good.

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Mark Wahlberg’s fitness venture has a plan in place

Mark Wahlberg is known for his shrewd decisions in the business arena. The $400 million-rich actor has multiple business ventures that keep him occupied at 52. But he never skips his morning routine to hit the gym. His social media videos often promote his fitness chain F45 and the sports gear franchise Municipal.

Despite his multiple efforts as a Chief Brand Officer, F45 Training has to shut down its Bayswater North outlet. Many other branches of the fitness chain underwent a similar fate in recent months. And not to forget, the brand is suffering a fall in share price as well. However, the CEO, Tom Dowd, is confident about the strategy that is in place to make the company profitable once again.

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‘We are prepared to shrink to grow,” Wahlberg’s golf buddy told the Daily Mail Australia earlier. “Closing unproductive locations to add value to existing studios strengthens our system,” Dowd added. So, Mark Wahlberg’s company is trying to negate the effects of “over-saturation” by running the franchise at limited outlets to maximize profits. Earlier, Wahlberg volunteered to become the personal trainer to bring more customers to F45.

Mark Wahlberg became a personal trainer at F45

The 52-year-old went viral with his early morning gym routine and thought his association with F45 as Chief Brand Officer would bring more customers to the franchise. Apart from investing in the company in 2019, he contributed to its growth by celebrating Wahlberg Week of Training, where he would become the personal trainer of F45 gymgoers.

Fitness enthusiasts had to take up the challenge of working out for 90 seconds straight, in addition to two-minute sets of straight workouts. The toughness of the task is described by the actor as “The most difficult challenging week.”

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Mark Wahlberg has been a fitness enthusiast throughout his life, and his franchise is trying to promote fitness across the community. However, only time will unfold the destiny of the F45 franchise. Don’t you think so? Let us know in the comments below!