W inside the ring, W outside the ring – who else is doing it like Jake Paul? No matter how Conor McGregor and others view Paul’s success, you cannot ignore ‘The Problem Child’. Backed by stars and other reputed firms, Jake Paul is on a mission to establish W as a legacy brand!

With a funding of $14 million, W is a rising star that looks forward to knocking out several reputed body care brands in the business. Besides Jake Paul and his team’s mind-blowing promotional ideas, W is endorsed by tennis star Naomi Osaka and the multi-talented Paris Hilton among others. So, you can understand that Paul was not bluffing when he claimed he had poured his heart and soul into W to “change men’s care products forever.”

As per data published by The Wall Street Journal, following W’s launch in Walmart, the brand has already raised $11 million. According to Moshe Lifschitz, managing partner at Shrug Capital which is a venture capital supporting W’s growth, Jake Paul is expected to “effectively create businesses off of their followings.” In this connection, on the Impaulsive podcast, Jake Paul told his family, “W’s crushing it, man!”

“W broke the Walmart category history for a launch. It’s an emerging brand, the biggest launch in Walmart’s history,” stated Jake Paul confidently. “We’re on track to do $50 Million in year one. Massive W,” he concluded.

On the other hand, in an interview with The Hollywood Reporter, Paul announced their investors were confident in W’s future. Additionally, Paul dreamt of delivering several “cool products” under W!

W on a backpack: Jake Paul paints massive future for his brand

As a YouTuber-turned-boxer-turned-promoter, Jake Paul has an envious fan following. So, Shrug Capital, Range Group, and 305 Ventures among other firms believe in Paul’s growth. Speaking of which, Paul boasted of W being different from all the other brands. “Everything W does is different — from driving record sales in under a month to our forward-thinking approach to creator partnerships. Our funding to date reflects our investors’ confidence in the immense opportunity we have to build a new type of legacy brand in unique and unexpected ways,” Jake Paul said.

Paul revealed that he wanted W to produce “cool products” which will include streetwear clothing, backpacks, and even skateboards! So, how actually is Paul viewing W? “We see this as this cultural brand and something that the audience can connect to on a bigger level beyond just a product, it’s a way of life,” he answered. With that said, do you think Jake Paul is capable of achieving the dream he has with W? Would you like to purchase the product? Let us know in the comments below.