“I don’t want to be in that position again,” are the words of the man who came from nothing. In the glitzy world of boxing, where champions rise and fall, one man has been a constant force to reckon with – Canelo Alvarez. Beyond his powerful punches and astounding athleticism, he understands the importance of life outside the ring, a lesson he’s keen to share with the world. ‘Cinnamon’ currently sits at the 5th position in the Forbes list of highest-paid athletes.

Even the best athletes need to retire someday and the boxer has already planned it all out. It led him to venture into an exciting new territory: His own tequila-based beverage- VMC. It is a testament to his commitment to securing a future beyond the boxing ring. While we eagerly await the launch of VMC, Alvarez shares some much-needed insight regarding the ever-changing world of boxing.

Canelo Alvarez has a plan in place for his retirement

For Alvarez, it’s not just about accumulating wealth; it’s about securing his future and that of his loved ones. Hailing from humble beginnings, he knows the value of hard-earned money. “I come from nothing, and I don’t want to be in that position again,” he said, reflecting on his meteoric rise from obscurity to becoming a P4P King. 

“When you stop boxing, the money from boxing is going to stop. We need to have something outside of boxing because that time you have to retire, and you need to have other businesses to sustain your lifestyle,” he emphasized.

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Who else would understand this better than Alvarez? He grew up in Juanacatlan, Jalisco, where his parents, Santos Alvarez, and Ana Maria Barragan, had an ice cream business. In fact, a young Canelo helped his parents run it from the age of five until 17. He had already turned a professional boxer at 15.

The boxer-turned-entrepreneur has poured everything into crafting a drink that reflects his passion and commitment. Following these accomplishments, Alvarez remains in peak form, set to defend his titles against the Super Welterweight division’s Undisputed Champion, Jermell Charlo.

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Alvarez understands the importance of celebrating victories, both big and small. “Absolutely sure you have a case to have a celebration if you win the fight,” he stated confidently. And what better way to celebrate than with a taste of Canelo’s own tequila?

Canelo’s legacy extends beyond the realm of Boxing

The world of boxing isn’t just about what happens inside the ropes; it’s about the entire experience, and the Undisputed Champion in the Super Middleweight division has a determined resolve to ensure it remains memorable. As for the official announcement of VMC in the United States, Alvarez is leaving no stone unturned. “At the beginning of September, we want to make an official announcement,” he disclosed.

It’s a strategic move, timed to perfection, much like his boxing strategies. With his drink about to make its mark in the USA, Canelo Alvarez aims for yet another victory.

In a world where fame and fortune can be fleeting, Canelo Álvarez is the embodiment of resilience and foresight. He is now worth over $200 million dollars and he intends for it to stay that way. He’s not content with just being a boxing legend; he’s determined to secure a legacy that extends beyond his time in the ring. However, his brand is more than just a drink or a spar in the ring; it’s a symbol of his journey from rags to riches, his commitment to his roots, and his desire to uplift those around him.

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