Canelo Alvarez has built his fortune punch by punch, night after night, under the unforgiving lights of boxing arenas. His story is not just about belts or knockouts. It is about money, power, and the kind of financial empire that rivals global icons outside the sport. In 2025, whispers about him closing in on the $800 million mark have fans asking the same question: just how rich is the Mexican superstar?

Alvarez is preparing for his September showdown against Terence Crawford, a fight already being billed as one of the most lucrative in boxing history due to his four-fight contract with Riyadh Season and His Excellency Turki Alalshikh.

The deal is reportedly worth a staggering $400 million. According to recent updates, the guaranteed purse from just the first two fights this year could earn the Mexican icon a whopping $200 million, which means he could soon rival the likes of Cristiano Ronaldo, whose fortune stands at around $800 million.

As such, between endorsements, business ventures, and massive fight purses, Canelo’s path to near-billionaire status is unfolding in real time. So, let’s take a closer look at his current wealth, his earnings, and the empire he has built!

How rich is Canelo Alvarez? 2025 Net worth & endorsements

As of now, Canelo’s net worth sits around $300 million according to Celebrity Net Worth. That’s before factoring in what’s expected to come from his clash with Crawford. Rumors indicate that the Mexican superstar could make around $150 million from this fight alone. It’s being described as one of the most lucrative bouts of his career.

Research by Prime Casino shows Canelo Alvarez may receive a guaranteed £175 million, or approximately $200 million, in 2025 alone. This staggering sum would make him the highest-earning sports star globally in terms of career earnings. A breakdown of his earnings paints an even more dramatic picture. Canelo is reportedly making $6.64 every second, which adds up to around $4.5 million per week and $19.2 million per month. Over the span of 12 months, that’s well over $200 million!

Now, compare that with what top athletes from other sports are taking home. Cristiano Ronaldo, Canelo’s closest rival in terms of income, is earning about £171 million (approximately $227 million) annually from Al-Nassr. Similarly, Jon Rahm did not win any tournaments last year. However, primarily on account of his high-profile deal with LIV Golf, the golfer still pocketed around $199 million.

Within the boxing world, undisputed heavyweight champion Oleksandr Usyk also made headlines financially. He earned an estimated $120.4 million from his two recent bouts with Tyson Fury. He earned substantially more from his rematch with Daniel Dubois in July, making him too one of the highest earning athletes in the world.

Endorsements have also played a big part in Canelo’s rise. Forbes ranked him as the 48th highest-paid athlete in 2021, with around $2 million in endorsements. By 2023, he had jumped to 5th, earning $10 million in endorsements. In 2025, he sits at 22nd overall on Forbes’ list. But how much has he earned inside the squared circle?

How much money does Canelo Alvarez earn? Boxing purses

Exact numbers remain unofficial. However, rough estimates suggest Canelo Alvarez earned a guaranteed purse of around $80 million for his fight against William Scull. That figure didn’t even include his share of pay-per-view revenue, which potentially surpassed Scull’s payout by a significant margin, ie, if the pay-per-view sold beyond a certain number.

Canelo’s earnings have skyrocketed in recent years, reflecting both his star power and business savvy. Last September, when he faced Edgar Berlanga as the unified champion, he reportedly took home around $35 million. He earned a similar figure for his Cinco de Mayo bout against Jaime Munguia in May 2024.

His 2023 fight against Jermell Charlo, who jumped up two weight divisions to challenge him, brought in an even larger payday, reportedly $50 million. As for his fight with John Ryder, while the exact numbers remain unclear, Canelo’s estimated 60–65% share of the PPV revenue likely resulted in a payout exceeding $40 million.

The Crawford fight might take things to a whole new level. Still, his empire isn’t built only on punches. Canelo Alvarez has spread his reach beyond the ring, too!

Canelo Alvarez’s businesses & investments

As mentioned earlier, endorsements have had quite a significant impact on Canelo Alvarez’s finances. His partnerships read like a who’s who of global brands—Under Armour, Tecate, Hennessy, Michelob ULTRA, and Everlast. He’s even become known for walking out in custom Dolce & Gabbana outfits, from robes to tailored suits, making fashion part of his brand.

Business ventures also show another side of Alvarez. He has invested in VMC (a canned cocktail with tequila), Yaoca (supplements and sports drinks), ICan (a fitness app), Canelo Energy (a chain of 5 gas stations), along with convenience store chain Upper and ‘El Pastor DeL Rica’, a taco stand in his hometown of Guadalajara. In the realm of boxing, he has launched Canelo Promotions and Canelo Espectaculos. 

And then there’s his generosity. In 2017, he donated $1 million in supplies to earthquake relief in Mexico. In 2020, he gave away over 900 medical kits to help fight COVID-19 in Guadalajara. He has also donated to Nariz Roja AC, a charity supporting children with cancer. It shows that wealth, for him, isn’t just about luxury; it’s also about giving back.