When you look at the fighters who drastically changed the boxing landscape in recent times, the likes of Floyd Mayweather and Canelo Alvarez will easily find their names mentioned. But then there is Jake Paul, who is leading a revolution in the boxing world. What started as a passion project soon turned into a professional commitment. He has covered the journey from a boxing fan to a boxer, and a promoter, all within a short duration. That’s not it.

‘Problem Child’ has also mastered the art of packaging himself and promoting himself as a premium commodity. It’s the same quality that attracted the eye of Jerry Jones, who helmed the Dallas Cowboys and made them a household brand. When the two met recently, before an intense faceoff between Paul, 27, and Mike Tyson, 58, at the AT&T Stadium, the American businessman was all praise for him.

Paul and Jones met before the Cowboys’ game against the New Orleans Saints. While addressing the reporters, the 10-1 record holder said, “He said I’m the best marketer in sports. Jerry Jones approved.”

Interestingly, this comment came a day after ESPN released their Boxing Titans ranking, listing out individuals who hold the most influence across the combat sports industry. While HE Turki Alalshikh occupied the top spot, Canelo Alvarez took the second. Eddie Hearn found himself on the third, and the PBC’s Al Haymon grabbed the fourth one. But next came Paul, slotted above the likes of Oscar De La Hoya and Bob Arum.

The Cleveland native made influencer boxing the norm, and with his Most Valuable Promotions, he is also promoting a new generation of boxers. Undeniably, Paul has also racked up millions and sold thousands of PPVs whenever he has fought. Despite his crude but powerful punches, he has swept the boxing world. But the YouTuber-turned-boxer is currently focused on his fight with Tyson and the fight card is only growing.

Another world title fight booked for the Jake Paul vs. Mike Tyson card

Mario Barrios and Abel Ramos will fight it out for the WBC welterweight title on the main card of the Paul vs. Tyson event. After Terence Crawford moved up, Barrios was elevated and this fight will mark his first defense as a full champion. In addition, the fans will have the Katie Taylor vs. Amanda Serrano thriller, where all the marbles at 135 will be up for grabs.

It remains to be seen how Paul fares against Tyson. But one thing will be sure, millions of eyes will be on him, as Netflix will stream the fight for free.

What do you make of Jake Paul receiving a word of appreciation from Jerry Jones? Do you believe he has changed the boxing world? Let us know in the comments below.