In the second phase of his career, Mike Tyson has amassed success outside of the ring. His venture, Tyson 2.0, a leading player in the cannabis industry, has introduced a new product in the market that seeks to empower a certain sect of its customer base.

In 2021, the former heavyweight champion, an avid advocate for weed legalization, launched his business venture. It enables folks to access quality cannabis products. The $160 million company has further widened its base in almost all states where the recreational use of marijuana is legalized. Now, in two groundbreaking deals, he has furthered his business.

Mike Tyson Makes His Way to Home Growers

Mike Tyson’s, CarmaHolding Co, the parent company that operates Tyson 2.0, has unveiled a new line of cannabis seeds. This product is made available to home growers through a collaboration with Barcelona-headquartered, Royal Queen Seeds (RQS). The first offering of seeds for six weed strains is live now. The first drop from RQS includes Gelato 44, Dynamite Diesel, NYC Sour D (autoflower), GOAT’lato Auto, Punch Pie, and Corkscrew (autoflower). In a joint statement, this collection was described as “a combination of nostalgic-meets-new genetics offered as feminized and auto-flowering seeds that will consistently deliver an exceptional home grow experience.”

RQS is a cannabis producer of seeds that has had quality-testing levels since 2007. The company has camps in locations like Amsterdam, Barcelona, Bangkok, and New York. Their network of distributors is associated with about 250 independently owned stores for their distribution needs.

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Speaking about the collaboration with RQS, Tyson noted to Forbes, “It’s a no-brainer to collaborate with them. If you’re the best in the world at what you do, most likely, we’re going to be partners,” he added. Adam Wilks, CEO of Tyson 2.0, explained, “Just meeting the team and seeing their true passion and love for the plant, Mike and myself felt they were the best fit.” 

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What does this mean to the community of home growers? The joint statement released by the two enterprises further explained, “Growing cannabis at home has long been a pastime of this community, and our collaboration makes it easy for consumers to know that the seeds they buy make the same high-quality cannabis that Tyson himself expects.” 

Another Bold Move

Carma HoldCo has entered into a partnership with Known Better Brands (KBB), its premium accessories licensee. Carma functions as a holding company for Tyson 2.0. In addition, Carma has also collaborated with Medusa, a smoke shop manufacturer. The objective of this partnership is to deliver high-quality smoke accessories to brands of comparable magnitude. This initiative aims to make top-notch smoking accessories available to Tyson 2.0 customers through online orders.

Adam Wilks noted, “We’re excited to partner with Known Better Brands and Medusa to offer our customers premium accessories that enhance their consumption experience with our top-shelf cannabis products.” Medusa will design a signature smoke accessory tailored for Tyson 2.0. These accessories are focused on elevating premium cannabis products.

With these collaborations in place, it is clear that Mike Tyson is aiming for the big in the cannabis industry. What do you think of these collaborations? Let us know in the comments section below.

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