“This Is Worthy”: Fans in Awe as Canelo Alvarez Buys a Rare Custom Gold iPhone

Published 12/04/2023, 6:00 AM EST

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In the world of boxing few names carry as much power and prowess as Canelo Alvarez. Alvarez has made a lasting impression on the boxing world by combining unmatched talent with unrelenting determination. Outside of the ring, Alvarez has landed big endorsement deals with international companies. They have improved his standing amongst the high-earning boxers of today.

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His wealth has increased due to partnerships with major brands like Hennessy, Under Armour, and others. Historic bouts against iconic opponents like Floyd Mayweather Jr., Gennady Golovkin, and others have also generated millions of PPVs. Needless to say, Alvarez has enough money to spend on luxuries like a golden iPhone. Fans did not hold back on critiquing his recent purchase.

What did fans have to say about Canelo Alvarez’s new custom-made iPhone?


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@boxing.media took to Instagram to share a post about Alvarez’s newly bought gold iPhone designed by 𝗜𝗗𝗘𝗦𝗜𝗚𝗡 𝗚𝗢𝗟𝗗. The iPhone also has Canelo’s initials carved in gold on its backside. Fans got into the comments section to make their opinions known.


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One fan commented, “Well he is the king of boxing 🥊 right now.” admitting that the gold suits him.


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While another did not hold back saying, “This is worthy why? Because he has money?”

Another fan remarked, “Looks like a gold cover.”

Meanwhile, a fan called Alvarez out saying, “Cool. What about fighting @benavidez300 ????? @canelo” referring to David Benavidez calling out Canelo after his win against Demetrius Andrade.

A fan also chimed in to say, “Who the eff cares?”

Overall, fans appeared divided on how they viewed the purchase. Meanwhile, let’s dive into Alvarez’s latest foray into the alcohol industry.

Canelo Alvarez ties up with VMC


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VMC, the latest entrant in the rapidly growing US spirits market, emerges as a tequila-infused canned cocktail resulting from a collaboration between boxing champion Saúl “Canelo” Álvarez and spirit companies Spirit of Gallo and Casa Lumbre. This ready-to-drink beverage celebrates Mexican tradition and flavors, embodying the essence of Álvarez’s roots in Guadalajara and rural Jalisco, known for crafting authentic tequila from native blue agave.

A manifestation of a dream, Álvarez emphasized the strength derived from shared heritage, stating, “Our roots bring us to this moment, and that same spirit propels us towards our aspirations.” VMC, a tribute to uniqueness and unity, marks a significant milestone for the globally recognized sports icon.


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It is safe to say Canelo Alvarez is trying to make it big both inside and outside of the ring. Currently, fans await an answer regarding whether Alvarez will be taking up David Benavidez as his next opponent. Do you think his purchase of a golden iPhone is worth it? What do you think of Canelo’s business ventures?

Watch This Story: All You Need to Know About $200 Million Icon Canelo Alvarez’s Tequila Brand, VMC



Written by:

Prachi Prava Senapati


One take at a time

The Greatest aka Muhammad Ali would always say, “We can’t be brave without fear.” I am a Boxing author at EssentiallySports and was first drawn to the boxing gym when a friend of mine came to meet me with her hand wraps still on. After arranging enough resources, I joined the gym and eventually tried my hand at MMA as well.
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Edited by:

Arijit Saha




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